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Marla Stough

Marla Stough

Creative Services Manager, Global

Revlon

NY

Creative Services Manager, Global at Revlon

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Revlon

Creative Services Manager, Global

+ Visual Branding

+ Creative Services

+ Package Design

+ Trend Research

The College of Saint Rose

student

AMOREPACIFIC

Senior Graphic Designer

Senior Graphic Designer, January 2008--March 2013
Graphic Designer, May 2006--January 2008

+ Visual Branding: development and maintanence of the South Korean-based Amorepacific
and Sulwhasoo brands in the US market, across local and national channels, of all materials for consistent, impactful launch plans, including visual merchandising, retail displays, special events, direct mail pieces, brochures, national print and digital advertising

+ Creative Services: collaboration with internal teams (Marketing, Sales, Human Resources, Executive) to maintain visual brand consistency through all touchpoints, such as internal and retailer presentations, brand and training manuals, customer events, interior space design

+ Flagship Store & Spa: conceptualization and execution of cohesive, visual programs including window displays, visual merchandising, promotional collateral, even invitations, holiday gift packaging and promotional email system

+ Brand Partnerships: conceptualization of logo and visual treatment for each of our 2013 partnerships (Memorial Sloan-Kettering Cancer Center "Creating Beautiful Lives")

+ Package Design: development of limited edition, retailer-specific giftset packaging to provide newness and to heighten brand awareness

+ Digital & Social Media: conceptualization and execution of visually branded campaigns for various social media platforms (Facebook, Twitter, Pinterest) and online promotion

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Career
Career medium 02

Railing Dynamics Inc.

Graphic Designer

Graphic Designer, June 2004--May 2006

+ Brand & Product Development: naming, development and application of Strata Decking and Novaline Railing Systems brands to product sample kits, brochures, quick start ordering guide, instruction manual, packaging, and point-of-purchase display graphics

+ Visual Merchandising: design and production of various branded displays, including trade show banners & installation, Point-of-Sale retail displays, product demonstration displays

+ Collateral Design: conceptualization and production of postcards, brochures, self-mailers, packaging and display graphics applying the Endurance, Strata and Novaline product line identities in conjunction with the RDI umbrella brand

Career

Milton Glaser Inc.

Intern

Graphic Design Intern, May 2003--August 2003

+ Design Production: execution of CD packaging, museum signage, corporate identity, poster design, and beverage packaging

+ Ideation: contribution to team brainstorming discussions and project ideation

+ Internal Support: Prepared presentation comps and assisted in client consultations

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Career

School of Visual Arts

Masters of Professional Studies, Branding

The College of Saint Rose

BFA in Graphic Design, minor in Art History, concentration in Photography