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Marla Esdorn

Marla Esdorn

Product Marketing Manager

Uber

Product Marketing Manager at Uber

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Uber

Product Marketing Manager

Lead product marketing for the global rider experience team, with specific focus on retention and engagement of high value riders

- Plan go-to-market strategy for all features that impact the core rider experience. This includes targeting, positioning, in app messaging, marketing channel strategy, and campaign development
- Drive collection of actionable user insights through market research and data analysis that inform product strategy as well as positioning and messaging to users
- Grow product adoption and usage through targeted campaigns, channel experimentation, and working with Product to prioritize feature updates that solve user pain points gleaned from user research
- Champion collaboration across local and centralized marketing teams to ensure higher messaging quality for Uber riders