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Mark Tillman

Mark Tillman

President

Science For All Foundation

SEO Manager @ GannettLocal

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Science For All Foundation

President

The Science for All Foundation is a non-profit organization dedicated to promoting an interest in science, technology, engineering, and math (STEM) to youth.
Visit www.ScienceForAllFoundation.org

•Founded the organization and sought out science teachers, business leaders, and scientist to join the board of directors

•Providing programs and volunteers to assist K-12 schools to host fun and educational science night and assembly type events for 300 kids at a time, using material developed in line with school districts approved curriculum

•Created fundraising efforts to provide these programs to schools that would otherwise be unable to have science focused events

Career medium 02
Career
Career medium 03

G/O Digital (aka Gannett Local)

SEO Manager

Extensive experience managing the SEO, Local Places, Reputation Management Products, including:

•Managing a large team of Specialists and Sr Specialists who handle over 800 SEO and Places clients, bringing in over $350K/month revenue with a very high net profit

•Implementing changes to SEO operations including creating new strategies and quality control processes, developing tactics for on- and off-page optimization, educating various company groups on SEO product changes and benefits, and evangelizing the SEO program

•Bringing stability to the SEO product to ensure success by aligning with Google algorithm updates

•Telling the story of client success by making the results of SEO services transparent through unique reporting of traffic increases, keyword ranking, maps reporting, and services provided

•Operational management including purchasing, financial reporting, working with vendors, project coordination, custom tool development, negotiating, and staff development

•Adjusting strategies based on analytical data of SEO, PPC, and Email marketing campaigns

•Web development and marketing campaigns across all verticals including medical, educational, auto, shopping, travel, home improvement, realty, legal, banking, B2B, and more

•Working with branding, sales, and development departments to create online revenue-generating programs

•Providing guidance, support, and training to my staff to help them excel in their careers and be incredibly productive

Career

Academic Research & Technologies

Technical Support Specialist

Promoted from Technical Support Specialist to Marketing Specialist to Web Master
Created company brand image, logo, and Web site. Provided desktop publishing of textbooks, instructor guides, and slide shows. Responsible for digital photographs and image editing for illustrations for textbooks. Developed marketing materials, online brochures, and customer letters.

Career medium 05
Career
Career medium 05

Direct Alliance/Google

Marketing Campaign Specialist

Created Google Adwords campaigns on display (CPM) and search (PPC) networks for businesses. Wrote ad text, created image ads, and implemented links to relevant pages. Used analytics to assess performance, improve click-through rate, and maximize ROI. Worked closely with sales to create effective campaigns that exceed customers’ needs. Provided education training sessions to sales teams of PPC product expectations and how to speak to performance.

Career

Macerich

E-Marketing Coordinator

Built and managed national email marketing programs. Created and broadcasted an average of 90 monthly email marketing campaigns for over 80 shopping malls. Improved month-over-month readership by using analytics to drive performance. Designed HTML email frames for mass production and scalability. Created efforts to improve reader database and increase the number of engaged readers. UX and heat-map tested performance of landing pages and email templates. Heavily tested performance of keyword used in subject line and improved use of call to action in the email messaging.

Career medium 01
Career

Scottsdale Community College

Business, Business

Intelli-School

Highschool, CIS and Business