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Mark Quest

Mark Quest

Founder/Creative Director

Forte The Collective

at Forte- The Collective

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Forte The Collective

Founder/Creative Director

As Founder of Forte- The Collective where we don’t believe in titles and understand the importance of equality, my duties range from taking out the trash to being the final decision maker.

Other responsibilities include:
• Accountable for leading the ‘big idea’ development, execution, and management of innovative, results-oriented, cross-channel digital marketing campaigns.
• Develop and execute new business strategies and tactics.
• Create campaign and brand messaging strategies for paid, owned and earned media.
• Write strategic briefs and oversee their execution.
• Conduct SEO campaigns including keyword research, copywriting, content strategy and linkbuilding strategy.
• Insures the timely development and execution of plan, campaigns, and projects to assure earnings, growth, and profit goals are achieved.
• Write and executed marketing plan and sales strategy for corporate rebrand and new product launches.
• Promote continual creative improvement and actively contribute to a culture of innovation, excellence and accountability.
• Experience with ad serving platforms (DoubleClick/Rocket Fuel, Millennial Media), media research tools (comScore, AdRelevance), rich media vendors (PointRoll, Vdopia) and search bid management tools (Kenshoo).
• Monitor budgets, expenditures and response activity for media campaigns and optimize accordingly.
• Oversee creative consultations with account teams to assure appropriate creative strategies, adequacy/accuracy of input, schedules, budgets, production support, necessary reviews, and client presentations.
• Research industry trends, consumer trends and competitive landscape for a variety of clients.
• Established goals across relevant KPIs and balance business yield focus with client desired metrics.
• Provide overall social media strategy and lead execution across relevant client networks that include: Facebook, Twitter, Pinterest, YouTube, LinkedIn, Instagram, Google + and Snapchat.

Career medium 06
Career
Career medium 01

BEAUTIFUL

Advertising/Marketing/PR Consultant

Implement marketing strategies congruent with client vision while ensuring clients maximize their ROI. Strategically develop programs to increase awareness through blogs, social networks, online newsletters, etc. Increase marketing research through competitor analysis programs.

Clients: Scion-Hawaii, UNDRCRWN Apparel, Sincerely Hogwash, H.O.P.E., Keep A Child Alive

• Garnered over 10 Million Impressions for Keep A Child Alive “Drug Dealer” Campaign.
• Wrote business and marketing plans that have secured over $500K in funding.
• Facilitated product placement opportunities with MTV/VH1 & various celebrities.
• Developed email marketing campaigns aimed to increase sales and brand awareness.

Career

True Religion Brand Jeans

Markeing/PR Manager

Defined strategy for and managed comprehensive marketing plans encompassing integrated marketing initiatives designed to support sales reps and grow brand awareness.

• Creative Director and Project Manager for redesign of company website and marketing collateral.
• Product Placement- secured celebrities that included-- Usher, Pharell, Black Eyed Peas, Jessica Simpson and more.

Career medium 04
Career
Career medium 04

Dirtymilk

Marketing Manager

Drove the product planning, development and execution of marketing initiatives to increase sales and brand awareness.

• Product Placement- secured celebrities that included-- Jay Z, Kanye West, Jamie Foxx and more.
• Developed and managed marketing collateral, website design and development.

Career

T-West Entertainment

Marketing Manager

Responsible for internal marketing strategies for a roster of R&B and Hip-Hop artist. Including Lil’ J formerly signed to Hollywood Records.

• Organized and managed school tours.
• Managed promotional street-teams.
• Developed and Managed Lil’ J fan club, utilizing email marketing.
• Organized meet-n-greets.

Career medium 05
Career
Career medium 02

Epic Records

A&R, Marketing and Promotions Intern

Responsible included:
• Carry-out street and radio promotion efforts.
• Organize meet-n-greets.
• Organize artist showcase.
• Organize weekly radio chart reports.
• Assist in discovering new artists.

Career

College of the Canyons

Associate of Arts (AA), General Studies

Santa Monica College