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Mark Kastner

Mark Kastner

Client Developement Director

Natural Specialty Sales - Acosta

Austin, TX


Natural Specialty Sales - Acosta July 2007 - present

Director Of Whole Foods Team

Director Of Client Development - January 2007 - present

Director Of Whole Foods - July 2010 - January 2013
o Managed the $500MM NS Sales Business Management, Analytics and Business Manager Assistants Team.
o Led the team in developing and utilizing trade spend tools/trackers, EDLC tools and forecast tools using internal Portal Data to help optimize trade spend at Whole Foods Market.
o Created procedures to streamline all aspects of the Whole Foods Market business processes to ensure paperwork was completed with accurate information.
o Secondary lead on the Whole Foods Market Global call and the Southwest Regional call.

Business / Customer Manager - July 2007 - July 2010
o Managing and building the Acosta warehouse and distributor brands at HEB
o Develop marketing plans to optimize manufacture spends and sales.
o Use IRI and distributor data to manage categories and effectively build sales
o Heavily participate in Refresh process to optimize shelf placement for brands
Business Manager Mentor: Work with potential Business Managers to grow in their careers

Career medium 06
Career medium 06

KeHE Food Distributors

Customer Manager

Customer Manager: HEB: January 2005 – May 2009
Analytical Team Leader: Supervise In-house Analyst and Planogram Specialist
o Managing and building the Kehe business in HEB from $18MM to $50MM.
o Category management and development of specialty and natural businesses.
o Work with brokers to develop marketing plans to optimize manufacture spends and sales.
o Create Analytical Team processes to assist the Customer Team with category management.
o Planogram and category merchandizing

Marketing Department: In-House Kehe/HEB Analyst: September 2002 – January 2005
Retailing Services. Kehe/Gourmet Award business conversion and planogram activity
o Key point person for all Kehe/HEB information including: Promotions, price changes, and new item information.
o Analytical work including: Category reviews, promotional lifts and overall movement for business and assortment decisions.


Tree of Life / Gourmet Award Foods

Marketing Department - In-house HEB Central Market

o Retailing Services. Create Grocery/Frozen & Healthy Living planograms.
o Create movement and analytical files to determine assortment, section sizes, store layouts and planogram decisions.
o Participate in creating Central Market Planogram process.

Career medium 05
Career medium 06

Marketing Specialists

Marketing Department - In-house Albertson's

Marketing Department/In-House Albertson's: July 1998 – February 2001
o Schematic Department. Create Grocery/Frozen Planograms.
o Planned store lay-outs and assisted in running the Albertson's reset team for grocery/frozen/perishable departments.

Sales Representative: June 1990 – July 1998
o Territory included: HEB Stores, Whole Foods, Central Market, Handy Andy Stores, Super S Stores and independent stores for Grocery/Frozen departments.


James Madison High School

San Antonio College


University of Texas, San Antonio