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Mark Buchanan

Mark Buchanan

Marketing Manager


London, UK

Marketing Manager/Film Director






Marketing Manager

Responsible for the creation and execution of international - EMEA/APAC - digital/offline marketing initiatives, in charge of increasing customer conversion, retention and loyalty through the development of innovative customer marketing strategies and analysis of program performance. Utilising multiple channels - SEO/SEM, Websites, Blogs, Digital Display, Email, Social Media sites and Mobile - as customer acquisition tools to drive business growth.

Career medium 04



I am award-winning film writer/director, responsible for the short films The Search and the upcoming Mission among others.

Sony Pictures Entertainment

Interim Senior Marketing Manager, Networks, Europe

Managed the overall marketing strategy for the Sony Pictures Networks division, consulting on the management of consumer and B2B marketing campaigns throughout EMEA, developing and implementing marketing strategy in developing territories, defining the creative/marketing direction of new channel/SPE international show launches and providing creative solutions for key business objectives.

Career medium 04

Shorts International

Marketing Manager

Marketing the digital/theatrical film distribution arm of Shorts International alongside the ShortsTV channel franchise in the UK, US and Turkey.

CSC Media Group

Channel Manager, Anime Central

I created, programmed and managed the television channel Anime Central together with its companion website and related social platforms. I led and motivated a team of schedulers, animators, editors and web mangers to ensure the channel ran in accordance with my vision for the brand.

Career medium 03

Edinburgh film festival

Video Displays Coordinator

Royal Scottish Academy of Music and Drama

BA, Digital Film and Television

The University of Glasgow

BA, Film and Television Studies w/ Theatre Studies