Senior Product Manager, Card Referral Program
May 2012 — Present
• Product manage American Express’ card referral program, owning the product roadmap, backlog, and value proposition.
• Formed the go-to marketing strategy for the referral program: prioritized marketing placements across onsite & offsite channels.
• Led a $2+MM cross-functional tech project to launch the referral program – including back-end offer fulfillment, front-end UX design, and servicing - which drove ~25K new card accounts in its first year.
• Ideated strategies to drive card acquisition and spend via AmEx’s social media accounts; i.e. Facebook.