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Marissa Ellstein

Marissa Ellstein

Senior Product Manager, Card Referral Program

American Express

Manhattan, NY

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American Express

Senior Product Manager, Card Referral Program

• Product manage American Express’ card referral program, owning the product roadmap, backlog, and value proposition.
• Formed the go-to marketing strategy for the referral program: prioritized marketing placements across onsite & offsite channels.
• Led a $2+MM cross-functional tech project to launch the referral program – including back-end offer fulfillment, front-end UX design, and servicing - which drove ~25K new card accounts in its first year.
• Ideated strategies to drive card acquisition and spend via AmEx’s social media accounts; i.e. Facebook.

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American Express

Senior Manager, Product Management and Customer Experience

OPEN Commerce Innovation is the latest example of American Express’ transformation into a dynamic digital powerhouse. This team develops new products, features and business partnerships that will increase the value and utility of our card products and help small businesses grow and better market themselves online.

Our innovative products include solutions like YourBuzz, a full-service app that lets small business owners shape the online conversation about their business and build customer relationships, and PayCenter Beta, an on-line bill pay solution that helps small businesses manage all their payments and payees from one place. Small Business Owners stay connected through OPEN Forum, an online community for business owners to exchange insights, get advice from experts, and build connections to help them power their small business success.

I am specifically focused on developing and managing the digital marketing services for small businesses, including YourBuzz, SearchManager, AdManager. My responsibilities include developing and enhancing the digital tools, defining the market value proposition and product line strategy, reporting and analysis of results, and forming a robust serving strategy.

Career

American Express

Marketing manager, Internet acquisition

Member of American Express' interactive division, AXPi, focused on supporting American Express' digital assets.

I own the direct mail drive-to-web response channel and pre approved acquisition channel. Leading a major technology project to enhance the marketing channels and drive significant spend results.

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American Express

Analyst, Interactive Marketing

Member of American Express' interactive division, AXPi, focused on supporting American Express' digital assets.

Support OPEN.com - deploy minor site enhancements; support online Card campaigns; collaborate on page redesigns; lead multi-variate page tests to determine optimal page layout, features and copy.

Career

Clarkston Consulting

Associate Consultant

Associate Consultant at Clarkston Consulting, a technology and management consulting firm focused on solutions for life science and pharmaceutical companies.

Documented client requirements, built SAP reports, created test scripts.

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University of Michigan - Stephen M. Ross School of Business

BBA, Marketing, Computer Information Systems