Cinch PR & Branding Group
June 2015 — Present
--execution of media relations activities which includes email and phone pitching, one-on-one media visits, fielding media requests.
--development of press materials and written documents such as talking points, pitches, bios,media alerts,and press releases.
--competitive research and analysis of consumer lifestyle industry and client competition
--monitoring and track all client media coverage, which includes media tracking logs, coverage ordering and filing, and compilation of clip books.
--creation and occasionally implement of social media campaigns.
--client meetings, providing creative counsel, proficient note-taking and on-site project management