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Marisa I. Soto

Marisa I. Soto

Marketing Director | Consultant

Marketing Management -

Greater Los Angeles Area, us

I'm known for CONNECTING WITH CONSUMERS, connecting business revenue goals with consumer needs by developing, implementing and directing non-traditional innovative media and enticing marketing and advertising promotion campaigns that get products sold and services claimed. MY TYPE OF WORK PASSION is working smart and hard fo...


Marketing Management -

Marketing Director | Consultant

Marketing Management | Branding | Integrated Marketing Communications

Ready to take on new challenges in our constant evolving Digital Age.

Known results focused, driven leader who innovates, implements and directs:

• Innovative consumer media and marketing campaigns.

• Digital Marketing & Social Brand Assessments: determines product positioning, finds solutions to improve customer interaction and product awareness.

B2B, Startups, Global, Conferences, and Nonprofit Clients: ID Services (CA), DIRECTV for BUSINESS, PromaxBDA, PTTOW // WORLDZ LLC and more.

Expertise and results samples:

DIRECTV for Business, Jan 2015 Marketing Communications management
• Created 2015 Marketing communications calendar and VIP Direct Mail creative strategy.

PromaxBDA, Feb-Apr 2015 Director of Marketing for 2015 Europe & Domestic Conference
• Lead editorial and creative team. Developed campaign strategies including PR, Social Media and Digital Marketing audience touch points to exceed conference attendance and subscription goals.
• Identified successful 1:1 target e-mail marketing strategies that increased open rate from 24% to 68% and click-through-rate (CTR) from average 3% to 18%.

WORLDZ, LLC, Summer 2016 Marketing Consulting
• Executed conference rapid registration personalized contact strategy. Targeted Directors and C-level marketing executives and achieved a 66% sign-up take rate; event sold out.


• Integrated Marketing (Traditional & Digital Content)
• Creative & Media Strategic Operations
• Product and Project Management
• Digital media contests and sweepstakes
• Promotion Partnerships
• Revenue Generation
• Budget Development and Cost Control
• Market Research and Planning
• Client and Vendor Relations
• Managing Media Agency of Record
• Quality Assurance

Got a minute?

This is "A Minute With Marisa"