Marketing Management - MarisaSoto.com
Marketing Director | Consultant
Marketing Management | Branding | Integrated Marketing Communications
Ready to take on new challenges in our constant evolving Digital Age.
Known results focused, driven leader who innovates, implements and directs:
• Innovative consumer media and marketing campaigns.
• Digital Marketing & Social Brand Assessments: determines product positioning, finds solutions to improve customer interaction and product awareness.
B2B, Startups, Global, Conferences, and Nonprofit Clients: ID Services (CA), DIRECTV for BUSINESS, PromaxBDA, PTTOW // WORLDZ LLC and more.
Expertise and results samples:
DIRECTV for Business, Jan 2015 Marketing Communications management
• Created 2015 Marketing communications calendar and VIP Direct Mail creative strategy.
PromaxBDA, Feb-Apr 2015 Director of Marketing for 2015 Europe & Domestic Conference
• Lead editorial and creative team. Developed campaign strategies including PR, Social Media and Digital Marketing audience touch points to exceed conference attendance and subscription goals.
• Identified successful 1:1 target e-mail marketing strategies that increased open rate from 24% to 68% and click-through-rate (CTR) from average 3% to 18%.
WORLDZ, LLC, Summer 2016 Marketing Consulting
• Executed conference rapid registration personalized contact strategy. Targeted Directors and C-level marketing executives and achieved a 66% sign-up take rate; event sold out.
• Integrated Marketing (Traditional & Digital Content)
• Creative & Media Strategic Operations
• Product and Project Management
• Digital media contests and sweepstakes
• Promotion Partnerships
• Revenue Generation
• Budget Development and Cost Control
• Market Research and Planning
• Client and Vendor Relations
• Managing Media Agency of Record
• Quality Assurance