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Marina Brennan

Marina Brennan

Student at Columbia University, Intern at Levo League

Long Island City, NY

I am an undergraduate student at Columbia University. At Columbia I discovered a knack for working with data, researching, using statistical analysis, and thinking critically about problems. Two biggest lessons I learned in my classes: data does not speak for itself and people do not always act as rational economic agents, or...

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Skills
Stata software. MS Office. Creative writing. Russian language (native proficiency) Survey design, experimental design, ethnographic observation, interviews, business plan design, financial statement analysis
Interests

Researching consumer tastes and preferences, creating marketing campaigns, learning about branding, business development.

Is a job that allows me to use both sides on my brain.

Levo League

Business Development Intern

Good Scout Group

Marketing and Business Development Summer Intern

• Researched and analyzed existing branding/fundraising/marketing strategies for the American Heart Association’s Youth Market (AHA YM) programs. To meet YM programs revenue targets and increase youth/parents/teachers participation, recommended framing fundraising as a business challenge for children, creating a YM commercial, and creating a national YM campaign symbol, among others. Recommendations were based on competitive analysis of existing nonprofit business models, for-profit business models, and the AHA target market research results. 100% of recommendations were included in the final business plan for AHA
• Created an in-depth branding/marketing strategy analysis of a potential corporate partner for Livestrong Foundation
• Analyzed existing digital marketing/fundraising strategy for Musicians on Call (MOC) and created preliminary digital marketing/fundraising strategy. The strategy would increase MOC’s online presence and drive online donations
• Updated Good Scout’s (GS) social media platforms, researched and wrote blog content. Outlined benefits of Google+ for business in a document for the GS team detailing how to use Google+ to communicate with clients and internally

Career medium 05
Career
Career medium 01

The Russian Soul, Political documentary

Associate Producer

Key responsibilities:
• Secured appointments, prepared questions, and conducted interviews in New York City and Moscow with leading Russian academics and politicians, including Mark Urnov, Aleksandr Shestun, Iliya Pnomarev, and Iliya Yashin
• Transcribed and edited interview video and audio footage
• Promoted the documentary on social media platforms and by writing an article in Inside New York about the February The Russian Soul premiere at Columbia University

Career

Inside New York

Staff Writer

• Researched, contacted, and interviewed personalities behind NYC venues and events. Among them are the Dig Inn founder and entrepreneur Adam Eskin and a prominent Russian-American artist Alexander Kargaltsev
• Wrote 500-700 word blog posts about venues and events in NYC

Career medium 02
Career
Career medium 02

Smart Women Securities, Columbia University Chapter

Associate

• Performed extensive analysis of Domino’s Pizza financials. Researched 2006-2012 balance sheets and income statements to establish historic performance
• Determined investment risks arising from buying equity in high debt-to-asset ratio company like Domino’s Pizza
• Presented the Domino’s Pizza investment recommendation in front of a panel of judges on behalf of the three SWS teammates

Career

Nest Seekers International

Licensed Real Estate Salesperson

• Partnered with Infusion LLC HR to educate newly hired Infusion associates about New York City renting and buying guidelines and prepared them for
relocation. Negotiated co-op and apartment rental concessions and discounts for clients to save them thousands of dollars in rent
• Partnered with Investor Nation to perform a market analysis of the Hudson Heights neighborhood for the company’s potential real estate investment initiatives

Career medium 05
Career

Columbia University

B.A., Sociology

Sociology major focusing on application of sociological methods and theories in marketing/branding. Senior Thesis in progress.

Authored

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