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Marijana Kostelac

Marijana Kostelac

B2B Content Writer and Strategist

Marijana Kay

County Dublin, Ireland, ie

I specialize in writing digital marketing blog posts that attract, engage and convert that ideal reader. After writing countless blog posts and lectures on digital, social, search and mobile marketing, I know what it takes to get search engines AND humans to love your blog posts!


Digital Marketing Institute

Product Specialist

The Digital Marketing Institute is the global certification standard in digital marketing and selling, providing world-class online courses to over 70 countries worldwide. I create globally recognized, industry leading digital qualification course materials, from Level 5 diplomas to Level 9 masters in digital marketing.

My tasks and responsibilities include:

◆ Managing multiple projects simultaneously in every aspect of the product life cycle from initial concept to content creation
◆ Recruiting and onboarding highly skilled subject matter experts for collaboration in the development of DMI products
◆ Building and maintaining effective working relationships with a range of stakeholders and SMEs
◆ Creation, administration and updating of syllabi, course materials and examinations
◆ Internal and external product support
◆ Identifying areas for improvement of our digital marketing courses

Self Employed

Digital/Content Marketer & Copywriter

Working with small businesses, agencies and their clients on copywriting, copyediting, strategizing blog content and social media planning. Primarily working in tech industry, travel and digital marketing topics.

Skills & Tools:
◆ Website metrics: Google Analytics, BuzzSumo, Moz tools, Keyword research planner (Google Adwords)
◆ Blogging & Social media: WordPress, Twitter, Facebook, Instagram, Pinterest, LinkedIn, Google+, social media analytics
◆ Social media tools: Buffer, Hootsuite
◆ Software: Microsoft Office (Word, Excel, PowerPoint, Outlook), Adobe Photoshop & Bridge (basics), Microsoft CRM
◆ Web: HTML, CSS (basics)

Author & Owner

Creating and managing content and social media (social following: 4600+) for my personal blog on everything related to travel + adventure. Becoming an expat in 2014, I wanted to create a place for everything that I come across during my travels.

► TOPICS: travel tips, travel inspiration and stories, travel destinations, running-related stories and tips, adventures; blogging tips

Blog was fully redesigned, restructured and rebranded in November 2015.