PEEKABOO MEDIA LTD
June 2016 — Present
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Marketing is, to me, the tool that creates balance - it allows you to be both creative and strategic. Using both sides of brain - the creative right and the logical, objective left. It is like being ambidextrous. Corpus Callosum!
I coordinate the production schedule for the publication, coordinating with all the key positions (writers/reporters, photographers, graphic designers, layout producers) to hammer out dates for each stage of production. This determines each edition’s deadlines for each department to produce the publication on time.
Manage time and schedules for minimal overlap in deadlines to ensure the best results for each key player and each production stage.
I determine the content of each edition of publication, lead article idea generation meetings and determining which articles will go in each edition, according to the determined budget and page count. I make assignments for visuals and articles to in- and out-of-house staff, communicating the assignment parameters and deadlines and serving as a resource for questions along the way. When staff members turn their assignments in, I oversee and manages the coordination of that content and the editing process. I coordinate with copy editors and other senior editors who have roles in editing the assignments. I might correct errors in the writing mechanics and verify facts within articles, as well as rewrite copy as necessary.
As a senior editorial team member, I have a key role in hiring, training and coaching most junior staff members on an editorial team. I ensure their assignment loads are workable, serves as a sounding board and helps them find solutions to challenges and continue to grow in and advance their skills.