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Marielisa Argueta

Marielisa Argueta

Student

Stanford University

San Francisco, CA

[=^_^=]

Message

3

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Interests

I am interested in the intersection of technology and entertainment.

Warner Bros. Entertainment Group of Companies

Digital Project Management Intern

• Streamlined interfaces between the Marketing and Direct Operations Customer Service teams
• Transitioned Warner from manual to automatic product life cycle management by creating a comprehensive internal metadata system
• Managed communication between Warner, third party studios, and 18 international territories
• Shadowed senior managers in various departmental meetings to better understand workflow processes
• Facilitated business meetings between leading entertainment studios (Disney, WB, Lionsgate, Anchor Entertainment, Fox, etc.) and video game publishers (Blizzard, Square Enix, Microsoft, Bethezda, etc.) at the 2013 Los Angeles Entertainment Summit

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j2 Global

Product Development Intern

• Became very familiar with Agile Product Development
• Planned and became head person of contact for an Agile training event for the whole of j2 Global with the outside vendor cPrime
• Worked primarily on eVoice product features
• Spearheaded the development of the Click to Call feature starting with a project requirements document then translating that into user stories and finally leading meetings with our engineering team
• Researched new potential features for eVoice and did competitive market analyses on these features, including earning potential
• Used JIRA to track and report bugs
• Contributed significantly to the new mobile app redesign as well as the new website redesign by participating in weekly brainstorming sessions and coming through with deliverables

Career

Stanford Women in Business

Marketing Intern

• Developed online presence through social media platforms such as Facebook and Twitter
• Marketed specific events put on by Stanford Women Business to whole Palo Alto community

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Stanford Women in Business

Editor-in-Chief

• Wrote the quarterly newsletter sent to all Stanford Women in Business members as well as various other student groups
• Documented Stanford Women in Business events, key members of Stanford Women in Business, relevant non Stanford Women in Business events, and tips for all students hoping to excel in business

Career

Campus Entertainment, LLC

Student Ambassador

• Used social media sites such as Facebook and Twitter as well as word of mouth techniques to spread awareness of Zipcar
• Generated publicity by distributing Zipcar materials to students on campus
• Created specific strategy that targeted key leaders in residences and persuaded them to use Zipcar. Once leaders had been converted to Zipcar users, we threw marketing events in residences to spread the word about Zipcar. Residents saw first hand the benefits of Zipcar by simply looking at the leaders.

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Career

Stanford University

Bachelor of Arts (B.A.), Science, Technology and Society