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Marie Raichvarg

Marie Raichvarg

New Products & Partnerships, International

Reed Midem

Paris, France

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Reed Midem

New Products & Partnerships, International

Working for B2B global events MIPTV, MIPCOM, MIPCube, MIPJunior
Go-to person for: tech & advertising industries, the start-up ecosystems worldwide & digital topics
Design & produce conferences, training & networking events, hackathons and sponsored competitions for international tradeshows
Define objectives, positioning, target audiences & KPIs
Participate in designing sponsoring packages and suggest sponsoring targets
PR & partnerships: recruit high-level international speakers, build partnerships with media, professional associations, VCs, training companies...
Provide recommendations on marketing, communication & PR plans to promote the events
Provide recommendations on events' strategy
Topics addressed by the events: TV & digital business, new media, start-ups & tech, innovation, advertising, transmedia content, branded content, social media

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Career
Career medium 05

DIGITAS France

International Account Manager

Client: Renault Group
- Coordinated digital communication strategies between Renault Group & its subsidiaries in Southern Europe & Latin America
- Analyzed & presented subsidiaries' digital activities to the group (web & mobile campaigns, web & mobile sites, SEO, analytics, social media)
- Presented, sold & localized Renault group's digital campaigns to subsidiaries, in cooperation with subsidiaries' digital agencies
- Presented the group's digital strategies & tools to subsidiaries' heads of communication (web sites, social media guidelines, analytics tools)
- Followed-up campaigns' results & provided analysis
- Worldwide Business intelligence on digital strategies & creations (in French, English, Spanish & Italian)

Career

909C

Content Marketing & Social Media Consultant

Freelance consulting missions for a Social Marketing Agency
B2C: Luxury and Entertainment clients

Meta-Coaching

Product Manager, Start-up @Incubateur Paris Tech - e-coaching & e-learning

B2C

Canal+

Rights' Acquisition Department - Fiction

Zylo

Audiovisual Rights' Acquisition & Sales

B2B

Groupe Flammarion

Product Manager & Partnerships - J'ai lu & Librio (Paperback Series)

B2C, B2B, trade marketing

Sciences Po Paris

Masters Degree; Masters, Management of Cultural & Media Industries

IPAG, Business School

Bachelors Degree; Masters, Business; Marketing; Communication; ecommerce

University of Provence

University Degree in Languages, English & Italian