Marketing Coordinator, NBCUniversal Owned Television Stations
April 2012 — Present
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Dynamic marketing professional specializing in multi-platform consumer marketing and promotions with a long-term passion for television and media. Creative critical-thinker who leverages a holistic understanding of the media industry to execute integrated marketing campaigns across a wide portfolio of on-air and digital prod...
-Represented the quarterly e-newsletter and student membership, attending NYWICI events often and networking with board, student, young professional, and professional members.
-Fostered relationships to develop a larger, more effective newsletter staff.
-Managed the social media accounts for the student newsletter and blog.
-Oversaw the transition from a student workforce of 100 to 60 by restructuring positions and workflow.
-Recruited, hired, trained, and supervised student workforce.
-Assisted with on-campus programs that involve alumnae/i from the student angle (i.e. advertising to students, inviting students to attend).
-Sat on the Council for Alumnae/i-Student Advancement.
-Coordinated planning and execution of Vassar's annual Founder's Day event, celebrating the birthday of the College's founder Matthew Vassar, in coordination with the Campus Activities Office.
-Chaired the merchandise committee and executed an integrated marketing / communications strategy to promote event and engage the student body.
-Approached the masthead of Vassar College's newspaper of record since 1866 with a social media strategy that proved the value of creating a Social Media Editor position; elected to position.
-Created Twitter accounts for the newspaper and most popular sections that live-tweeted campus events and previewed headlines from the upcoming issues.
-Assisted esteemed producer Meryl Poster with current and pending projects.
-Selected as one of 26 ambassadors to represent and recruit for the NBCU Internship Program:
-Responsible for representing the NBC Universal Internship program at Vassar College.
-Acted as a liaison between NBCU and appropriate Vassar contacts.
-Guided students considering an internship or pre-professional program through the application process.
-Assisted President in management of various art projects being consulted by the company.
-Compiled daily Twitter updates and press clips from various publications for senior executives, as well as monthly Twitter statistic reports for all news programs and their talent featuring data and suggestions for improvement.
-Contributed to press releases and kits, including documents and DVDs.
-Acted as a liaison between reporters and MSNBC / NBC News, including maintaining accurate reporter contact lists.
-Posted MSNBC primetime programming transcripts to the website.
-Assisted the Offices of the President, Mission Advancement, and the Capital Campaign during a crucial fundraising effort to expand the Academy's campus and offerings.
-Featured as a speaker at fundraising events to key donors and community leaders about my personal experience at Notre Dame Academy to prove the value of investing.