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Mariana Lamadrid

Mariana Lamadrid

Government of Amsterdam, Netherlands

Accomplished business development strategist inspired by challenging projects that allow out-of-the- box thinking. A people-oriented leader, looking to leverage networking skills to build engaged and adaptive communities. Finds motivation in working on purpose over profit projects that create value for the organization ...





Nyenrode Business Universiteit


American School Foundation of Monterrey

Alumni & Development Manager

- Created the first Alumni and Development Office
- Developed stakeholder engagement strategy
- Formed first Alumni Council to enhance alumni networks and revitalized alumni engagement
- Managed all alumni relations, communication channels, and marketing campaigns
- Planned and executed high-impact events

Playful Interactive, business innovation consultancy

Business Development Manager

- Identified business strengths and customer needs for short & long-term goals alongside C-level executives and implemented actionable targets
- Delivered and negotiated innovative business proposals, answered client inquiries in a timely manner, and liaised project matters between client and company
- Attended networking and industry events, project development meetings


Players of Life, business & lifestyle magazine

Key Account Manager

- Focused on generating new business and developing existing clients through scouting & pitching, writing business proposals, negotiations and post-sale client satisfaction
- Ensured timely delivery of client materials to meet printing deadlines

El Palacio de Hierro

Display Coordinator

Instituto Tecnológico y de Estudios Superiores de Monterrey / ITESM

Bachelors, Marketing