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Mariana Lamadrid

Mariana Lamadrid

Government of Amsterdam, Netherlands

Accomplished business development strategist inspired by challenging projects that allow out-of-the- box thinking. A people-oriented leader, looking to leverage networking skills to build engaged and adaptive communities. Finds motivation in working on purpose over profit projects that create value for the organization ...

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Nyenrode Business Universiteit

MBA

American School Foundation of Monterrey

Alumni & Development Manager

- Created the first Alumni and Development Office
- Developed stakeholder engagement strategy
- Formed first Alumni Council to enhance alumni networks and revitalized alumni engagement
- Managed all alumni relations, communication channels, and marketing campaigns
- Planned and executed high-impact events

Playful Interactive, business innovation consultancy

Business Development Manager

- Identified business strengths and customer needs for short & long-term goals alongside C-level executives and implemented actionable targets
- Delivered and negotiated innovative business proposals, answered client inquiries in a timely manner, and liaised project matters between client and company
- Attended networking and industry events, project development meetings

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Career

Players of Life, business & lifestyle magazine

Key Account Manager

- Focused on generating new business and developing existing clients through scouting & pitching, writing business proposals, negotiations and post-sale client satisfaction
- Ensured timely delivery of client materials to meet printing deadlines

El Palacio de Hierro

Display Coordinator

Instituto Tecnológico y de Estudios Superiores de Monterrey / ITESM

Bachelors, Marketing