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Maria Grosso

Maria Grosso

Social Media Coordinator

Conill Advertising

Social Media Coordinator at Conill Advertising

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Conill Advertising

Social Media Coordinator

• Manages social media marketing strategy: plans and executes campaigns and day-to-day content across T-Mobile’s social channels, including promoted Tweets and Facebook posts, media integrations and influencer activations
• Maintains and presents social media editorial calendar to T-Mobile client for review
• Coordinates social projects: creating work backs, researching topics, ensuring timelines are met, creating client-facing presentations.
• Analyzes, reviews and reports on effectiveness of campaigns: compiling reports for management showing results (ROI)
• Works closely with partner agencies and internal departments to implement social media strategies and tactics for T-Mobile's campaigns and promotions
• Provides weekly brand channel analytics report with key insights and findings, tracking effectiveness of social posts
• Ensures that campaign and evergreen content meet client KPIs (increasing engagement, follower base, brand visibility and traffic driving)
• Pitched, orchestrated and wrote copy for celebrity integration that helped raise T-Mobile Twitter handle visibility, mentions, and conversations surrounding brand

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Career
Career medium 05

Wills Communications, Inc.

Public Relations Intern

• Client accounts included: IHOP, Fleming’s Prime Steakhouse & Wine Bar (LA area), The Zislis Group (Shade Hotel, zinc@shade, Mucho Ultima, Rock N’ Fish), Rock & Brews, Starwood Hotels & Resorts in Los Cabos, Grimaldi’s
• Composed and distributed press releases and other press materials
• Developed social media posts from conception to execution (Facebook and Twitter)
• Developed and updated media lists using CisionPoint and Microsoft Excel
• Tracked news articles and compiled clipping reports
• Assisted with press events, compiled attendee lists and coordinated mailings

Career

College Fashionista

Style Guru

• Photographed peers, wrote articles about their style and how to recreate it
• Chosen to photograph and write an editorial for USA Today College on UCLA style
• Selected to write and model for advertorial campaigns with StyleMint, ASOS and Aerie
• Featured in Seventeen magazine and Seventeen.com

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Career medium 04

Ross Stores

Assistant Buyer Intern

• Developed and sustained consistent relationships with vendors through appointments and email/telephone
• Formulated daily purchase order expediting and tracking reports using Retek Data Warehouse (RDW) to perform necessary follow-up, ensuring that key shipments were delivered and processed in an accurate and timely manner
• Prepared daily, weekly and monthly reports to analyze multi-million dollar business; projecting future sales trends, evaluating open to buy budget and reaching percent to plan goals
• Evaluated best and worst seller reports to establish reorders, department trends and development of new product
• Researched, developed and prepared a final presentation to senior management leaders analyzing shoe division’s best and worst sellers, competitive shopping and trend spotting to demonstrate knowledge attained in internship

Career

FX and Fox Cable Networks

Media Relations Intern

• Supported executives by assisting with general office duties
• Reviewed and categorized FX Networks media press clippings using Vocus PR Software; complied and sent daily press clipping reports to all FX employees
• Supervised the organization of archive and storage materials; prepared screeners and media kits for press
• Compared FX Networks Emmy and Golden Globe winnings to other cable networks through Excel

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Maya Group

PR and Marketing Intern

• Created professional marketing materials for Orbeez, Xploderz, and MachTech toys
• Conducted daily viral marketing (Twitter and Facebook) and updated Orbeez and Xploderz websites and blogs
• Filmed, acted, edited and produced instructional videos posted to YouTube
• Translated English product instructions to Spanish
• Used CisionPoint to identify important media contacts and created a press database
• Established and maintained media relationships used for marketing products and sending product samples

Career

Who What Wear

PR and Editorial Intern

• Supervised daily viral marketing (Twitter and Facebook)
• Managed incoming and outgoing samples, checking into inventory all samples to be photographed
• Assisted editorial staff with research and fact-checking

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Nike

College Brand Ambassador

• UCLA representative for first Nike She Runs LA 10K
• Recruited college students for run through promotional social networking and campus outreach
• Modeled for publicized Nike lookbook

Career

University of California, Los Angeles

Bachelor of Arts (B.A.), Communication Studies, Italian

John Cabot University, Rome

Italian, Communications, History, Philosophy

Marymount High School