Communication Social Media Public Relations
María Fernanda Larrea
Marketing and Communications
Communications professional with 5+ years of experience in marketing, branding and digital strategy, leading teams and projects in various fields such as industrial, services and media. Follower of the digital transformation and innovation processes. Candidate of the Master in Strategic Content Management at Univer...
Hotel Las Dunas & Granja Azul
October 2015 — December 2016
Development of marketing strategies and annual plan.
Market research: quantitative and qualitative analysis.
Development of campaign and post-campaign analysis, segmentation and budget.
In charge of the digital marketing plan and team.
Design and implementation of social media materials, in charge of the in-house design area.
Benchmarking loyalty strategies (CRM tools)
Producción y Comunicación
May 2013 — Present
July 2012 — October 2012
Universidad de Lima
Bachiller en Comunicación, Empresa y Desarrollo
Colegio Regina Pacis