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Marcella Vitulli

Marcella Vitulli

Marketing & Community Manager

NGP VAN / EveryAction

Shaw, Washington, D.C.

I have ideas. A lot of them. Some good, many bad. But the best ones, they can move mountains. Things I love include Lady Gaga, kittens, reading sci-fi, and smashing the patriarchy.

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“Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.” -Howard Thurman

NGP VAN / EveryAction

Marketing & Community Manager, Digital Campaigns

Campaigns | responsible for digital content campaigns strategy, creative, development, and reporting; content promotion and influencer outreach; added over $4.6M in opportunities to sales pipeline via marketing campaigns

Email Marketing | editor of weekly newsletter with 10,000+ subscribers, email campaigns for sales lead nurturing and community engagement, customer emails

Product Marketing | email, landing page, customer newsletter copywriting and SEO for nonprofit and political SaaS

Press | national press pitching, release editing, press list development

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Career

#shecan

For our latest hackathon project, I was joined by three of my fabulous colleagues in creating this video, which showcases the powerhouse female talent at our company - I hope you enjoy watching even half as much as we did making it!

NGP VAN / EveryAction

Marketing Associate

Content | chief blog editor and social media manager; primary creator of dynamic online content including microsites; increased blog views by 159% YOY, top-performing blog post has received over 100,000 views; top-performing content offers see an average 41% submission rate

SEO | targeted keyword research and strategy, on-page optimization, competitive link research; grew organic search by 0.6% YOY, increased search engine visibility by 3.7%, achieved Google first-page ranking for 31 strategic keywords, 25 of which are in #1 - 3 position

Link-building | brand-building, managed strategic partnerships, guest writer and coordinator, influencer engagement

Marketing Support | events production and promotion, digital ads, sales enablement, website upkeep

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Career

Arizona State University

Bachelor of Arts, Political Science

I specialized in International Studies and minored in Sociology, but my favorite class was a 1-credit course during freshman year on interstellar space travel - I got an A+.

Arizona State University

Bachelor of Arts, Italian

I also crammed a second degree into my four years at ASU, but studying my mother tongue and language was definitely a labor of love.

Studying abroad in Florence for a summer wasn't bad either.

I write! Read some here.
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My most viewed post

(on EveryAction blog) ›

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Guest post on Idealist Careers

http://idealistcareers.org/appro... ›