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Marc Raffa

Marc Raffa

Digital Media Content Producer

Stratford Festival

Digital Media Producer: Video & Social Media Marketing

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Stratford Festival

Digital Media Content Producer

Develop Digital Media project portfolio including interactive iPad app, livestream events, podcasts, animations, gaming, web design, digital signage, videography & photography for web.

Produce, distribute and integrate video, photo, digital signage, and gaming content across Festival-branded platforms such as YouTube, Facebook, Twitter, Google+, Flickr, Instagram, and XIBO.

Engage with digital media audience to drive awareness of season, programs and events, generate subscriptions, and facilitate patron feedback.

Represent Stratford Festival at conferences and hosted events. Along with the University of Waterloo Stratford Campus, developed Canada 3.0 Youth Program in 2013.

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Career

Lawrence Kinlin School of Business - Fanshawe College

Community Consultant

Freelance

Multimedia & Television Production

Contract videography and editing for Toronto International Film Festival Bell Lightbox. Production Assistant with Insight Productions (Canadian Idol, Project Runway Canada, Are You Smarter Than a 5th Grader Canada, How Do You Solve a Problem Like Maria?)

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Career
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London Short Film Showcase

Board of Directors (Event & Marketing Committees)

Participate on Board of Directors to set strategic objectives, mission and vision for non-profit organization. Social media engagement strategy via Twitter, Facebook, YouTube, and EventBrite.

Career

Atma (Mumbai, India)

Search Engine Marketing Consultant

Consult with Google Grant partner Atma.org.in to maximize their global search engine marketing strategy.

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Pillar Nonprofit Network

Marketing Consultant (Search Engine & Event)

Developed SEM campaign structure for Pillar Nonprofit’s Google Grants application. Consulted on marketing communications plan in support of 2010 Pillar Innovation Awards. Managed website content updates using Expression Engine.

Career

Page Zero Media

Account Specialist, Search Engine Marketer

Researched, built, monitored and optimized PPC (pay-per-click) accounts for niche e-commerce clients using Google AdWords, Analytics, and Microsoft AdCenter. Supported Senior Account Specialists with SEM tactics to best engage qualified search leads.

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Career

Fanshawe College

Diploma Program, Marketing Management, Web Marketing, Event Marketing

Fanshawe College

Diploma Program, Television Broadcasting, Television & Multimedia Production

The University of Western Ontario

Bachelor of Arts (BA), Media, Information, Technoculture, Media Studies, Critical Theory, Communications