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Manoj Kandasamy

Manoj Kandasamy

Associate Business Director- Mobile.


Associate Business Director - Mobile at Maxus India.



Associate Business Director- Mobile.

Back in 2010, my GroupM journey started with 1 mission. Get clients on board for mobile. We used to address WHY part of mobile. 2 years later, we are glad to see the mobile investments form a decent 25% to 50% of digital budget. From implementing media plans, today, we are addressing some serious business problems using mobile marketing! From working with marketing / media department, today we collaborate with the retail / sales team and implementing mobile solutions!

Every year we achieved over 150% growth in billings. From 0 awards in mobile in 2010 to over 20 national and international awards. Our work featured among top 50 marketing initiatives by PITCH magazine and Afaqs! featured our work among top 5 digital marketing campaigns of 2011 (ONLY mobile entry). Extremely proud to be part of most awarded Indian mobile campaign, yet - Titan HTSE. However, I consider winning the client's trust as a "mobile specialist" and winning GroupM choreos award for the category "Breaking new ground" as the two major achievement in my time at GroupM / Maxus.

I'm also privileged to be one of the co-author of the book "Curious Digital marketer - 2" published by Afaqs!

This journey - 1% finished.

Career medium 04
Career medium 01


Business Group Head - Mobile.

Part of Maxus Digital team. Responsible for providing mobile solutions to key accounts that includes evangelizing the medium and planning / implementing mobile marketing initiatives (Creative + Media) for some of India's top brands. In a short span we embraced global best practices like rich media campaign creation, delivery, mobile application development, end to end analytics integration and recommend a suitable mobile solution for future campaigns based on the performance and campaign data.


G2 Direct & Digital.

Account Supervisor.

Part of digital marketing arm of Grey Worldwide. Was responsible for the digital marketing planning, creative and media planning for Adobe eLearning products in US, EU, UK markets. Besides, worked on key business pitches and digital / social media strategy for key clients.

Career medium 05
Career medium 06


Sr. Member - Brand Solutions

Was responsible for providing brand solutions on mobile domain that includes location based campaign creation, mobile sites / apps development and augmented reality campaigns etc.



Sr. Brand Associate

Responsible for managing regional clients.

Career medium 05

Origami Creative Concepts

Sr. Account Executive

This is the place that provided that initial spark. Worked with fun, smart team and managed great clients like ING Vysya Bank, Titan Industries, Reliance retail etc.


Corporate Media men advertising Pvt. Ltd

Account Executive

My First job! Got to learn the basics of communication business.

Bangalore University

MS, Mass Communication

Bharathiar University

Bachelor of Computer Science