Associate Business Director- Mobile.
January 2013 — Present
Back in 2010, my GroupM journey started with 1 mission. Get clients on board for mobile. We used to address WHY part of mobile. 2 years later, we are glad to see the mobile investments form a decent 25% to 50% of digital budget. From implementing media plans, today, we are addressing some serious business problems using mobile marketing! From working with marketing / media department, today we collaborate with the retail / sales team and implementing mobile solutions!
Every year we achieved over 150% growth in billings. From 0 awards in mobile in 2010 to over 20 national and international awards. Our work featured among top 50 marketing initiatives by PITCH magazine and Afaqs! featured our work among top 5 digital marketing campaigns of 2011 (ONLY mobile entry). Extremely proud to be part of most awarded Indian mobile campaign, yet - Titan HTSE. However, I consider winning the client's trust as a "mobile specialist" and winning GroupM choreos award for the category "Breaking new ground" as the two major achievement in my time at GroupM / Maxus.
I'm also privileged to be one of the co-author of the book "Curious Digital marketer - 2" published by Afaqs!
This journey - 1% finished.