VIce President International Brands and Marketing
June 2013 — Present
Responsible for the global management of international brands and marketing in EMEA Region through 11 direct reports and 21 staff
► Recruited and led the entire company staff force and spearheaded all sales and marketing campaigns
► Sales budgeting, P&L responsibility of US based brands such as Nike, Michael Kors, Calvin Klein, CK
► Responsible for a marketing budget
► Adopted a collaborative approach to the design and promotion of value service and whole life costing
► Accountability for over 150M Euros turnover given by international and domestic brand management
► Overseeing portfolio marketing including product development, assortment management, communications (PR, Events, Media Advertising, Travel Retail & Outdoor) strategy and price positioning of several licensed brands:
Ferragamo - Jil Sander - Clohé - Karl Lagerfeld - Lacoste - Valentino - Emilio Pucci - G-Star - Liu Jio
Marchon, headquartered in New York, employs more than 2,300 people globally and is the third largest global eyewear manufacturer.
Marchon's global network is extensive, with regional and local offices located in Australia, Brazil, Canada, France, Germany, Greece, Hong Kong, Italy, Japan, Mexico, Netherlands, New Zealand, Portugal, Switzerland, Turkey, UAE, UK and USA.