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Manish Rawal

Manish Rawal

Director & Head of Direct Sourcing

TGT Sourcing Asia - Direct Sourcing Office of Target Australia - Owned by Wesfarmers Australia

Director & Head of Direct Sourcing, TGT Sourcing Asia


TGT Sourcing Asia - Direct Sourcing Office of Target Australia - Owned by Wesfarmers Australia

Director & Head of Direct Sourcing

Managed in excess of US$650m business in Asia at low operating cost of 3% of shipment value and 330 employees in 5 offices [Hong Kong, Shanghai, Dong Guan, Dhaka & Delhi] across Sourcing, Merchandising, Design, Quality & Supply Chain

Management oversight included Finance, Administration & HR functions inclusive of high standards or corporate governance and compliance

Orchestrated a highly complex business with several pressure points;
• High Margin expectation; 70%IMU
• Quality/Fashion/Value Addition & Lowest Cost
• Socially & Technically Compliant factories
• High SKU count & low quantity per SKU [Shipped 31,000 styles & 109m units]

Achieved significant savings on existing business through;
• Consolidation; fabric, product & supplier level
• Expanding Sourcing footprint to low cost duty free countries
• Should cost based inputs leading to efficiencies in process
• Cross costing, bidding, negotiations

Augmented major shift of business from local importers to direct sourcing offices through effective price/value prepositions.

Studied Sourcing Landscape across Asia & learning’s were leveraged to develop a three-year Sourcing Footprint, which reduced reliance on China & resulted in business growth in low cost & duty free countries

Led Asia wide team restructure in 2011 to Category Sourcing by creating genuine centers of product excellence in Asia with specialist teams facing manufacturing.

Conceived a unique fast fashion concept, which resulted in fashion styles delivered to store within 75 days from trend spotting through dynamic & multi function on-site team.

Introduced a ten point Vendor Scorecard system through objective evaluation

Implemented DSS, an internal communication platform & database for lifecycle management

Modernized cost validation process

Accelerated the implementation & widened the coverage of Social, Ethical & Technical compliance and Anti bribery policies

Career medium 03

American Pacific Enterprises

General Manager

Li & Fung Limited

Product Manager

Career medium 06

Export Based Manufacturing Companies

General Manager

Started my career with mid sized Exporting manufacturers in their Sales & Marketing division.

Job Responsibilities included Business Development, International Sales & Office Management.


Delhi University

Bachelors degree, Commerce