Groupm India Media Pvt Ltd
Sr Investment Director, Cluster Head- Magazine
April 2006 — Present
Responsible for print and radio buying of MAXUS Delhi clients;
major clients buying i.e. Nokia, Hero MotoCorp, Pernod, Monte Carlo, Akzonobel, Max Bupa, Bausch & Lomb, SBI Card, Hero Cycle,
Vodafone regional, HT media, TV today, Perfetti, Panasonic & SCJ.
Responsible for revenue in SU business i.e. DTH, Cinema & Matrix;
Tracking clients targets, finding opportunities to fit other mediums in client's plan, updating teams on development of mediums.
Managing Magazine cluster responsibilities for group agencies;
Group deals of magazines which are applicable for all clients.
Managing big deals, crises, barters, sampling & incentives for all agencies.
Heading proprietary media sells;
Coordinating with maxus all India teams on clients plans, helping them in finding out the best options for their client, updating all branch heads on progress on proprietary media. Updating team on new PM offers in TV, Print & Radio.
Major work/achievement of 2013
Achieved billing target on all verticals i.e. DTH, cinema & matrix,
Controlled inflation as per the client's aligned targets,
Apart from regular participation in pitches from groupm agencies, I have Pitched two clients with my team and managed to win one business in maxus portfolio.
Designed new method 'dependency index' to evaluate the operating rates of publications, presented DI to one major client of maxus.
Managed two magazine group deal for groupm clients.
managing three clients directly with my team without any help from planning team ie SCJ, Monte Carlo & Hero Cycle. Completed Google certification program on Adwords for beginners.
2006 - 2010
Joined as Group Head in 2006 and promoted to investment director in 2008
Responsible for maxus print and radio buying for all clients.
Maxus client doubled in these four years and we managed every aspect of buying efficiently with team of two only. Managed client expectations audit compliance on major account ie Nokia and Hero. Our entry on hero 'headline become tagline' had shortlisted in goafest.
Always got 10 on 10 from clients on buying and servicing.
Retained Monte Carlo from multi agencies pitch. Won hero regional business worth 35 cr in 2010 by showcasing print saving to client by consolidation of business from small agencies to maxus.