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Mallory Thomas

Mallory Thomas

Corporate Marketing Manager

Tourico Holidays

Orlando, Florida Area, us

A positive and motivated individual focused on strategic, results-driven campaigns. I strive to bring both personality and substance to a brand's image through a thorough understanding of available products, prospective audiences, and punchy taglines. My key strengths lie in innovative problem-solving, analytical decision-ma...

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Tourico Holidays

Corporate Marketing Manager

• Co-created the 2017 inbound marketing strategy
• Responsible for the strategy, execution, and socialization of global client marketing campaigns
• Oversaw internal marketing support and system trainings for 900+ employees daily
• Created and executed internal communication and product education strategies spanning multiple media platforms (Cisco Informacast, Yammer, email marketing, video content distribution, use of company computer monitors and creation of office signage)
• Developed and executed video marketing strategy including: content creation, script-writing, casting, video production, and management of corporate video assets
• Managed public brand image of Tourico Holidays and Tourico Holidays Travel Academy
• Oversaw global social media strategy, focused on inbound lead generation across multiple platforms such as Facebook, Twitter, LinkedIn, Google+, and YouTube
• Responsible for global promotion and awareness for flagship and ancillary product lines
• Directly managed the training, projects, and goals of semesterly department intern
• Initiated global + internal campaign communication in tandem with Regional Marketing team

Simplicity, transparency, and cross-functionality are crucial in moving large-scale plans from paper to practice. Learn about the "Big Arrow" strategy

A process for getting the right people aligned.

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