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Malika Horton

Malika Horton

Account Coordinator

Rubenstein Communications

Greater New York City Area

Account Coordinator at Rubenstein Communications

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Rubenstein Communications

Account Coordinator

• Develop and maintain relationships with reporters and editors of local national and international media to coordinate coverage for events including the Tribeca Film Festival and East Coast Season Premiere of the Ellen DeGeneres Show
• Organize and file over 8000 client media coverage hits to provide weekly, monthly, annual and event specific coverage reports
• Prepare press materials including advisories, releases, calendar listings, and press kits
• Pitch client events and initiatives to broadcast, print, and online outlets with successful placement
• Assist talent and publicists at red carpet events as well as manage RSVP lists and placard placement
• Manage coordinator teams in the creation of client memos/coverage reports
• Mastered PR programs and databases such as Cision, Gorkana and Critical Mention to provide real time client coverage updates
• Draft, review, and post tweets on department account as well as provide monthly Twitter analytics report
• Create and update monthly social media calendar
• Provide administrative support to VP and SVP via expense reports, invoices, scheduling, press blasts, travel and phone coverage