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Maija Haaranen

Maija Haaranen

The Teacher in Charge / Career Coach / Special Customer Projects

JAMK University of Applied Sciences

Leadership&Marketing Professional, Educator, Career Coach, Teacher in Charge, Project Specialist, Personal Brain Trainer


JAMK University of Applied Sciences

The Teacher in Charge / Career Coach / Special Customer Projects

JAMK creates business and service competence in an international context. The aim is to be a competitive, multidisciplinary and strategically networked community of professionals and a development partner for companies and public organisations. JAMK has a wide range of special customer projects, executed by many specialists in the network.

Career medium 06
Career medium 01

JAMK University of Applied Sciences

Career Coach & Expert in "Responsible Business Specialist" Training Program

CSR, corporate social responsibility is good corporate citizenship or corporate sustainability.
Corporate responsibility is active responsibility, which stems from the company’s values, objectives and activities and which takes into account the expectations of the main stakeholders. It is built upon economic, environmental and social principles. The aim is to realise sustainable development within companies in a voluntary way.
CSR has been chosen as a strategic focus area of the Research & Development & Innovation (R&D&I) unit of the School of Business and Services Management. Consequently, the unit supports and assists companies in developing their business, services and international networks in CSR.
In JAMK there is an ongoing coaching program of a special student group in CSR. My responsibility is teaching and career coaching of the group.


JAMK University of Applied Sciences

Specialist / "Regenerative Leadership" -project

Regenerative Leadership –project focuses on SMEs in Central Finland in order to find solutions in encouraging employers to extend the employees’ careers. The aging and shrinking of the labour force in the EU and particularly in Finland calls for new approaches in management and leadership. Organizations will need to search for ways to actively retain employees in their late prime or deal with the issue in other creative ways.

My role in the project is advisor and specialist, concentrating into
* creating the model and methods of management and leadership
* developing management practices and tools
* planning and executing the development and training programmes of the SMEs

Career medium 02
Career medium 06

Salama Marketing Agency

Project Manager: Customer Relations, Project Management and Development

Salama Marketing Agency operated with various business branches nationally. Salama's expertise, quality and rapidness in customer projects was widely known. I was responsible for customer relations, customers projects and development as well as marketing processes.


JAMK University of Applied Sciences

Lecturer/Specialist:Leadership/Management,HRM,Student Guidance,Project Development,Career Coaching

JAMK is an internationally oriented higher education institution with a strong role among the developers of the Jyväskylä region and Central Finland. The number of students is 8,000. JAMK offers first- and second-cycle degree education, open studies, continuing education, and vocational teacher education and maintains close contacts with regional enterprises and organizations.

I am responsible for lecturing, teaching, advising students and developing the entity of leadership and management courses. Guiding thesis work and assessing them. Also consultation of SMEs, project specialist and development work.

The course entities:
* Talent Management
* Models of Modern Management
* Human Resources Management
* HRM Tools
* HRM special group studies
* Self-Management and Development (also virtually)
* Organizational Citizenship
* Analysis of Business Functions
* Facility Management
* Facility Services
* Sustainable Facility Management
* Research and Development Process
* Strategic leadership
* Marketing

Contact courses and virtual courses, and also business connections and cooperation.
Students: adult and youth education groups, finnish and international students of Business and Services -section.

Contact me:

Career medium 03
Career medium 02


Head of department: Purchases, Marketing, Sales, Personnel

Kesko is the leading provider of trading sector services and a highly valued listed company. K-citymarket, part of Kesko, operates all over Finland. It is a versatile and low-priced store for the whole family. The selections include all food delicacies and branded products for clothing, leisure time and home.
I was responsible for the sales, marketing, annual results and personnel of a store department in K-Citymarket Helsinki and Tampere. I also consulted in starting up new units in my business area. I took part in the international purchasing operations and fairs.


Finnish Red Cross

Director, Fund-Raising Business: Leadership, Marketing, Sales, Communication, Personnel, Development

The Finnish Red Cross is one of the largest civic organizations in Finland. FRC has approx. 95 000 members, tens of thousands of active volunteers, 70 000 regular contributors, 12 districts and 550 local branches. The contribution of the fundraising business of FRC is of great importance, because it provides the possibility to help people in need.

My extremely large responsibility area was the national fundraising business; Department Store Chain of donated goods, 13 units in Finland.
Starting up, patterning, developing and expanding the business in Finland. Consulting the business abroad.

Responsible for
- leadership, economy and profit
- sales, marketing and communication
- project management and administration
- material processes and quality
- HRM, HRD, and occupational health
- employment contracts and legacy
- facilities and partnerships.

Results are measured in business profit, project management success and personnel empowerment and
well-being. The results of the sectors have exceeded the expectations yearly.

Personnel 2012: persons in chief-position: 60, other personnel 1 000.
Number of administrative development projects: 10.
Social results are measured with Social Accounting system.

Career medium 02
Career medium 06

Hi-Log Instruments Ltd

Marketing Manager: Marketing, Customers and Development

The company develops and manufactures marketing research equipment and also provides Internet-based marketing research solutions. Its product research has been executed together with the University of Jyväskylä. I was in charge of a new marketing research system device (Real Time Analyzer) which is an information collection and analysis system. Hi-Log Instrument’s products are used by various companies.
I was responsible for planning and implementing the testing of the device, marketing, launching and customer training nationally.


Fazer Bakeries

Sales Manager: Sales, Marketing, Customers

Fazer is the leading bakery company in Finland and one of the leading ones in the Baltic region. The main brand I worked for was Oululainen and Fazer Bakery / bakery in the shop.
I was responsible for the sales and marketing, personnel training and customer relationships and service of the regional Fazer bakery in the Middle-Finland.

Career medium 03
Career medium 02

Kustannus Oy Aamulehti

Marketing Planner, Graphic Artist: Marketing Planning, Graphic and Communication Design, Customers

Aamulehti is Finland's second largest newspaper appearing seven days a week. The total circulation of Aamulehti is 131,539. It offers readers interesting news, background and experiences both on paper and online. Aamulehti is part of Alma Media; a dynamic media company.
I was responsible for graphic planning, planning advertising and marketing for several companies; retailing, SME:s, manufacturing. I was the contact person for these sections. Fotographing and PR were also my responsibilities.


INNOCTUS Oy, Digital Marketing, "Your Digital Dialogue!"

Director, Marketing and Innovation Services: Business, Marketing, Services, Innovation Development

InnoMedia -services make it possible for your organization to have Digital Dialogue with your customers by integrating traditional and digital marketing and the possibilities of social media. Interactive web services for sales, marketing and communication make your business run!

Start with analyzing the visibility of your organization or sector in the internet. InnoAnalysis service provides you wide information about your target groups and visibility of web sites, social media, SEO, newsletters, banners, links and personnel. It can be turned into lead generating purposes.

With InnoSites content management and desktop publishing system you can easily generate and manage content to www, intranet and extranet pages. It also covers publishing to the traditional channels. Web sites and Facebook sites are the most valuable elements of your brand - connect them with all the other digital and marketing elements with InnoMedia. Create your success story with InnoStore - web store.

Mobile services and social media tools of InnoSocial provide a modern channel to communicate with your customers. The enriched information is led back to your CRM.

InnoTraining supports your steps in digital marketing.


Web Analyzes, Target Group Analyzes and Reports, Lead Scoring, Web Pages, Facebook, Intranet, Content Marketing, Web Stores, Facebook Stores, Social Media Solutions, Newsletters, Campaign and Video Letters, Mail and Campaign Services, Consultation and Training

Career medium 01

JAMK University of Applied Sciences, Teacher Education College

Specialist in Competence-based Qualification (NTM), Business, Management, Marketing, and Related Support Services

Institute of Marketing

Brand Leadership

The Centre For Occupational Safety

Occupational Safety Card, Course Manager

JAMK University of Applied Sciences / Teacher Education College

Qualified Teacher Status, Vocational Teacher Education in English, Business economics

University of Cambridge

TKT: Content and Language Integrated Learning, Teaching Knowledge Test

University of Jyväskylä, Open University

Degree in HRM, Human Resources Management

University of Jyväskylä, Open University

Degree in Adult Education

•Jyväskylä Institute of Adult Education

EU Project Specialist

JTO School of Management

JET, Special Examination in Management

University of Jyväskylä, Open University

Degree in Organizational Communication, Organizational Communication & PR, Speech Communication


Special Degree in Foreign Trade

Institute of Marketing

Advertising Diploma, MAT, Marketing

University of Jyväskylä

M.Sc., Economics, Economics & Marketing