Asst Manager Campaign Management
July 2013 — Present
Retail – Central, Ezone, Hometown, Brand Factory & FLF
Banking – ICICI – MSR (My Savings Rewards)
B2E – Cognizant, Ness, Fidelity, Dupont, HPCL(LUBES) & Indiamart.
Payback Partners – P20, Surat Diamond, Aashi Gifts, Lakeeshop & Rewards360.
➢ Work with Partner Manager teams to understand client expectations.
➢ Devise a segmentation Model with BIU team (Business Intelligence)
➢ Work closely with CI team to develop propensity model.
➢ Analyze Campaign reports to develop new marketing strategy.
➢ Proactive Campaign Strategy Suggestions
➢ Brief the Ad agency and develop required collaterals.
➢ Brief Data Management Team for all campaigns (DATA extraction).
➢ Organize JSR meetings with Ad agency
➢ Track job status on daily basis and ensure deadlines are met.