Digital Analytics & Insights Manager
October 2016 — Present
Analyze website and mobile app performance (via Adobe Analytics) for 115 shopping malls to inform digital leadership and user experience team in planning website and app updates.
Evaluate campaign performance on website, social media, email, and paid media. Share recommendations and key insights with campaign managers and channel leads.
Create A/B tests (via Adobe Target) to improve campaign performance and optimize website experience.
Collaborate with user experience team and developers on digital analytics tagging process and conduct user-acceptance testing.
Track monthly and annual performance on websites, mobile app, social media, email and paid channels. Share key insights and opportunities for improvement with leadership and channel leads.