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Maggie Hatfield

Maggie Hatfield

Executive Committee Member

Loudoun Therapeutic Riding Foundation

Washington D.C. Metro Area

Seasoned business Leader with extensive experience in marketing strategy and planning, digital marketing, social media and product development. Additional experience in customer acquisition, new product development, partnership strategy and management a. Architect and execute successful marketing programs within the consume...

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Loudoun Therapeutic Riding Foundation

Executive Committee Member

Loudoun Therapeutic Riding, Inc. was formed in 1974 to empower and improve the lives of people with cognitive, physical and psychological disabilities through the benefits of equine-assisted activities and therapies, while serving the industry through training and education. My role as board member is to assist in marketing, fundraising and engagement program development and support for the organization.

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Career

Cricket Media

SVP Marketing

Responsible for leading a team to build our brand and grow our children's media business. Manage and optimize packaging, pricing, marketing and distribution channel management of physical and digital products. Innovate the brand and positioning of our digital products, mobile apps, characters and content bundles so that Cricket Media is synonymous with the delivery of children’s media that is natively collaborative, interactive, and social.
- Manage our portfolio of brands and brand strategy.
- Grow our existing subscription business through B2B, B2C and B2E channels.
- Build and optimize our corporate communications strategy and the public relations process.
- Drive the distribution strategy of physical products, bundles and digital products into new and emerging channels.
- Build and execute channel marketing strategy.
- Build and execute content marketing strategy.
- Develop and oversee multi-channel marketing strategy that blends traditional marketing with digital.

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Career

Finding it hard to find just the right content to build the required curriculum or assessment for Prek-12 grade? Please join Cricket Media's Vice President of Education, Bonnie Dobkin as she shares proven strategies to simplify your content search. Space

Finding it hard to find just the right content to build the required curriculum or assessment for PreK-12 grade? Please join Cricket Media's Vice President of Education, Bonnie Dobkin as she shares proven strategies to simplify your content search...

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