May 2014 — Present
Responsible for leading a team to build our brand and grow our children's media business. Manage and optimize packaging, pricing, marketing and distribution channel management of physical and digital products. Innovate the brand and positioning of our digital products, mobile apps, characters and content bundles so that Cricket Media is synonymous with the delivery of children’s media that is natively collaborative, interactive, and social.
- Manage our portfolio of brands and brand strategy.
- Grow our existing subscription business through B2B, B2C and B2E channels.
- Build and optimize our corporate communications strategy and the public relations process.
- Drive the distribution strategy of physical products, bundles and digital products into new and emerging channels.
- Build and execute channel marketing strategy.
- Build and execute content marketing strategy.
- Develop and oversee multi-channel marketing strategy that blends traditional marketing with digital.