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Maggie Glanton

Maggie Glanton

Graduating Senior

University of North Carolina at Chapel Hill

Charlotte , NC

Senior at the University of North Carolina at Chapel Hill. Actively looking for exciting career opportunities in marketing communications in my hometown, Charlotte, N.C. I am looking for the perfect organization to begin my professional career and grow my talents. Visit my personal website for work samples - www.maggiegla...

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Skills
Content Management Systems HTML & CSS basics Marketing Communications Adobe Creative Suite Public Relations Communications
Interests

Public relations, internal and external communications, community relations, corporate social responsibility, marketing, social media

French/West/Vaughan

Public Relations Intern

- Utilized CisionPoint, Microsoft Excel, Sysomos and Internet research to develop and maintain media lists used for targeted media outreach
- Created monthly social media calendars to increase audience awareness and engagement
- Assembled media clip books to track client mentions in consumer and trade publications to present in monthly client reports
- Drafted press materials (media alerts, media pitches and press releases) to secure client coverage
- Clients included Calligaris Italian Furniture, Melitta Coffee Filters, North Carolina State University and the International Gemological Institute

Career medium 04
Career
Career medium 04

WALTER Magazine

Public Relations Campaign Team Member

- Semester-long partnership with WALTER Magazine to initiate a public relations campaign used to target young professionals in the Raleigh area
- Conducted communications audit to assess strengths and weaknesses in magazine communication strategy
- Organized and implemented current and potential audience research study resulting in evaluation of audience mindset of magazine
- Designed mock webpages based on audience research and initial communication assessment in order to integrate social media and initiate clarity via web communication

Career

The V Foundation

Communications Intern

- Wrote, organized and proofread communication materials presented to donors, board members and the public audiences
- Aided in the creation of the annual corporate video to display the non-profit's success in cancer treatment advancement & produced 3 supplementary content pieces to be displayed on the website, in donor newsletters and social media sites
- Facilitated website maintenance by publishing donor news, staff biographies and blog posts to keep benefactors, donors and the public informed
- Worked directly with the Vice President of Communications to improve communication strategies and develop future marketing campaign efforts

Career medium 02
Career
Career medium 02

3 Birds Marketing LLC

Interactive Marketing Intern

- Monitored online reputation for over 70 automotive clients by responding to customer reviews and concerns
- Initiated and lead content creation seminars for new interns utilized during training
- Generated monthly social media content specific to the automotive industry to increase social media engagement and track interactions, resulting in an increase in website traffic
- Partnered with account managers to spearhead seasonal and non-promotional campaign projects used to create buzz during low sales periods

Career

Volunteers for Youth

Public Relations Intern

- Paired with a community non-profit to assist in public relations tasks to ensure brand consistency across communication platforms
- Trained employees on the uses and importance of social media outreach and strategy resulting in increased audience engagement in the Orange County community
- Performed communications audit and offered final evaluations and recommendations to non-profit leadership to showcase the importance of clear, concise communication

Career medium 01
Career
Career medium 01

The Remi Group

Marketing Intern

- Collaborated with sales associates to cultivate new business opportunity lists resulting in numerous new business opportunities
- Merged and restructured previous contact information with 200 research opportunities to create a cohesive system of new business outreach

Career

Shane's Rib Shack

Front of House Employee

Demonstrated excellent service while taking orders, delivering food, refilling drinks and interacting with customers. Completed cleaning duties before, during and after operational hours.

Career medium 03
Career
Career medium 04

Rita's Italian Ice

Treat Team Member

Demonstrated excellent customer service while interacting with customers. Managed the customer area of the store by cleaning during opening, closing and store hours.

Career

Carolina Pool Management

Lifeguard

Observed the pool area, ensured the safety of patrons and managed pool chemical composition. Organized pool committee parties and other neighborhood events.

University of North Carolina at Chapel Hill

Bachelor of Arts (BA), Journalism and Mass Communication, Public Relations Specialization