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Mageline Concepcion

Mageline Concepcion

Marketing/Advertising Manager


Y&R Miami/ The Bravo Group

Account Supervisor

Career medium 02


Multicultural Management Supervisor

Clients: 2010 U.S. Census, Subway Restaurants, Ad Council (Underage Drinking Prevention), New York International Latino Film Festival

Lead strategic development and implementation of successful communication campaigns for the Hispanic, Portuguese, African American, Asian and American Indian/Native American segments - success is evident in qualitative and quantitative metrics, as well as international industry awards

Pursue profitable organic growth and/or high exposure opportunities for clients and the agency

Identify out of scope areas of opportunities, develop labor and production projections and devise inter-departmental action plans

Establish partnership-driven relationship with clients and agency departments - evident in agency reviews and client feedback

Supervise and mentor the career growth of Senior Account Executive and Account Executives on TV, radio, print, out-of-home and interactive advertising campaigns

Manage production budgets totaling $3 million dollars and identify cost efficiencies wherever possible

Monitor the on-strategy, on-time and on-budget delivery of all projects on client roster


Brouillard Communications

Senior Account Executive

Clients: ACE Group, Bear Stearns

Forecasted scope-of-work and costs of interactive projects for 2008

Evaluated and restructured monthly billing to streamline with WPP/JWT procedures

Managed the day-to-day work flow of print, online and non-traditional OOH projects with client, agency and external partners

Led three successful creative and competitive review meetings with the Chief Communications Officer for ACE Group

Career medium 02
Career medium 01


Account Supervisor

Clients: Verizon Wireless, Office of National Drug Control Policy, Partnership For A Drug Free America

Led and trained three junior members of the account teams (AAEs and interns) on standard industry procedures

Directed RFI and RFP phases of new business pitches; exposed to presenting proposals to prospective clients

Managed the production budgets - in excess of $1.5 million - research costs and man-hour allocations for various projects

Supervised the work of agency's print and broadcast production departments in accordance with retail-driven deadlines and budget requirements

Evaluated creative products against briefs and competitive landscape for strategic relevance

Discussed clients' objectives and products/services to obtain details necessary to write creative briefs that delivered strategic and innovative advertisement solutions

Composed agency strategic positioning decks and point-of-view documents

Presented campaign suggestions to clients along with cost estimates; negotiated and arranged for modifications as needed

Maintained fluid communication with clients throughout the execution of numerous projects; anticipated problems that could hinder selling an idea and proposed solutions

Applied working knowledge of clients' category, business culture and competition to day-to-day projects

Forecasted production work flow for three accounts

Ensured quality in all agency products by reinforcing intra-departmental review processes



Account Supervisor

Career medium 01


Account Executive

Client: Office of National Drug Control Policy

Oversaw the status of advertising campaigns, media buying - approximately $5.1 million - and media planning

Negotiated with client and agency teams the production timelines and budgets of campaigns

Managed weekly client reports for accuracy and conducted status meetings

Maintained yearly client professional fees and production budgets

Briefed media and creative teams on objectives of campaigns in order to formulate national communication strategies for the US Hispanic market


Teach For America

Marketing Coordinator / Regional Recruitment Fellow

Contributed to the most successful recruitment campaign to date resulting in 282 applications from the Pacific Coast region, a 17% increase from 2003 campaign

Bryn Mawr College

BA, Econimics; Growth & Structures of Cities

School of Visual Arts

N/A, Marketing Communications

Tuck School of Business, Dartmouth College