Maeve McDermott

As a digital media intern with the National Geographic Channel, I produce online features and provide strategic support for the Channel's programming. Duties include:
- Building websites for new shows within Nat Geo's CMS
- Producing web pages, interactives, photo galleries and other online content using Photoshop and Dreamweaver
- Regularly writing creative features for Nat Geo's TV Blogs to support specific programming
- Contributing to social media analytics/strategy meetings

I serve as the student leader of American University's nine student media groups. Duties include:
- Leading AU's student media budget allocation, distributing a $100,000+ budget
- Leading a charge with Student Government to lobby the university for a fund reallocation to support student media processes
- Overseeing a comprehensive website design, aggregating all student groups' site into one online presence, strategizing and forming a "hub" home page and introducing advertising to the site
- Leading regular meetings and coordinating administrative processes

Helping develop and promote AARP's culture programming on a national scale. I contributed to promotions, digital and event planning for AARP's Movies for Grownups program while assisting with other aspects of AARP's editorial and marketing efforts.

Projects included making communications plan for AARP's web series with George Takei; launching two movie screening series for select AARP state markets; coordinating AARP's Faces of 50+ Model Search contest and sweepstakes by approving contestants, helping with customer service and crafting presentations for the final judging process; and leading redesigns of AARP's Movies for Grownups webpage.

Assisted in allocating a $100,000 budget and coordinating administrative processes for American University’s nine student media groups. Documented and kept records of Student Media Board meetings.

Managed all print and online music content of the American University Eagle, AU's student-run weekly newspaper. Wrote and copy-edited articles using AP Style and formatted digital layout using Adobe InDesign. Formed partnership with WVAU, AU's campus radio station, to publish a weekly feature highlighting DJ-generated music content. Developed personal relationships with representatives from D.C. venues, artist press agencies and record labels. Served as a student representative on the Eagle Board of Trustees and contributed to discussions of the restructuring of the Eagle's budget.

Reported and wrote features for USA TODAY's print and online editions, gaining the most clips of any intern in USAT's summer 2012 class. Gained online production experience building web features. Conducted extensive editing of drafts using AP Style. Contributed to social media strategic planning meetings and conducted research for to launch USA TODAY’s web video feature.

Assisted professor in General Education course Reflections of American Society on Stage: The American Musical. Coordinated class discussions outside of class using Facebook groups. Advised and assisted students about class projects and accompanied classes on required out-of-class assignments.