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Mae Johnson

Mae Johnson

Editor

ISPA - International SPA Association

Editor at ISPA - International SPA Association

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ISPA - International SPA Association

Editor

Career medium 05

ISPA - International SPA Association

Editor

 Write, aggregate, curate and edit content.
 Define annual editorial goals and engagement strategies (i.e. interactive online quizzes and
polls, videos, pop-up content and podcasts).
 Manage editorial projects, from budget creation, creative meetings to concept execution.
 Develop and maintain print and online publication style guide.
 Create annual Editorial and Production Calendars to ensure meeting editorial quality and
deadlines.
 Develop social media strategies for Pulse magazine (i.e. monthly Facebook teasers, Twitter and Pinterest).
 Track and analyze Zmags’ monthly online analytics to identify trends.

Career

Galls

Marketing Specialist (Contract)

 Write and edit product catalog copy for e-commerce website.
 Interface with merchants to ensure accuracy of content.
 Write web marketing copy and other marketing collateral like sell sheets and ad posters.

Career medium 05
Career
Career medium 03

Examiner.com

Online Contributing Writer (Freelance)

 Aggregate, curate and write online content.
 Deploy online content using Content Management System.
 Research and optimize content using SEO strategies (i.e. keywords, metatags and back links).
 Track analytics to better understand readership preferences, trends and behavior.

Career

Lexmark Research and Development Corporation

Technical Writer (Team Lead)

 Write, create and repurpose technical documentation and online product help using Arbotext Editor and Content Management System.
 Collaborate with SMEs to ensure accuracy of product information and procedures.
 Troubleshoot and solve problems related to team output.

Career medium 01
Career
Career medium 06

Popsicle Cycle Designs and Concepts

Content Marketing/Editor

 Create, develop and manage content for marketing initiatives and creative projects.
 Lead development and execution of advertising/marketing/branding or PR plans for clients.
 Create online and social media strategies for clients, including ghost-writing for company blogs and maintaining SEO-driven content for websites.
 Work closely with graphic artists to ensure the delivery of projects on time and on quality.
 Interface with clients to help build retention and develop new business.

Career

Sun.Star Daily

Section Editor/Communications Liaison

 Write, edit and manage editorial content.
 Create editorial calendar and maintain production schedule.
 Manage and mentor interns and freelance writers.
 Provide creative direction to photographers and graphic artists.
 Spearhead special projects and events, as directed by editor-in-chief.
 Create per-project communication materials for editor-in-chief.

Career medium 06
Career

University of San Jose - Recoletos

Bachelor of Arts (B.A.), Mass Communication/Media Studies