ISPA - International SPA Association
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Editor at ISPA - International SPA Association
Write, aggregate, curate and edit content.
Define annual editorial goals and engagement strategies (i.e. interactive online quizzes and
polls, videos, pop-up content and podcasts).
Manage editorial projects, from budget creation, creative meetings to concept execution.
Develop and maintain print and online publication style guide.
Create annual Editorial and Production Calendars to ensure meeting editorial quality and
Develop social media strategies for Pulse magazine (i.e. monthly Facebook teasers, Twitter and Pinterest).
Track and analyze Zmags’ monthly online analytics to identify trends.
Write and edit product catalog copy for e-commerce website.
Interface with merchants to ensure accuracy of content.
Write web marketing copy and other marketing collateral like sell sheets and ad posters.
Aggregate, curate and write online content.
Deploy online content using Content Management System.
Research and optimize content using SEO strategies (i.e. keywords, metatags and back links).
Track analytics to better understand readership preferences, trends and behavior.
Write, create and repurpose technical documentation and online product help using Arbotext Editor and Content Management System.
Collaborate with SMEs to ensure accuracy of product information and procedures.
Troubleshoot and solve problems related to team output.
Create, develop and manage content for marketing initiatives and creative projects.
Lead development and execution of advertising/marketing/branding or PR plans for clients.
Create online and social media strategies for clients, including ghost-writing for company blogs and maintaining SEO-driven content for websites.
Work closely with graphic artists to ensure the delivery of projects on time and on quality.
Interface with clients to help build retention and develop new business.
Write, edit and manage editorial content.
Create editorial calendar and maintain production schedule.
Manage and mentor interns and freelance writers.
Provide creative direction to photographers and graphic artists.
Spearhead special projects and events, as directed by editor-in-chief.
Create per-project communication materials for editor-in-chief.