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Madison Dowswell

Madison Dowswell

Senior Manager, Global Digital Engagement

PepsiCo

New York, NY

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4

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Skills
Social media marketing Social and digital strategy Program Management Integrated marketing
Interests

Digital and Social media

Chevrolet

Digital/Social Assistant Advertising Manager

Digital Manager for performance vehicles and small cars.
Social media SME for Chevrolet owned social channels, totalling 12+ million fans. Digital manager branded entertainment and promotions.
Manage agencies, work with global regions, and integrate with larger advertising team to create national advertising campaigns.

Career medium 05
Career

PepsiCo

Communications Associate Manager

Big Fuel

Brand Channel Manager

Agency lead for Chevrolet social media programs. Managed Chevrolet owned pages, brand identity, and social strategy. Supported new launches, sales and promotions programs, and day to day content management.
Lead agency contact with clients.

Career medium 04
Career
Career medium 05

Team Detroit

Jr Campaign Manager/ Assistant Account Executive / Online Traffic Coordinator

Team lead for in-market digital and paid search campaigns for Ford and Lincoln Motor Co.
Assisted teams in managing cross-brand campaigns such as American Idol.
Discovered new opportunties and trends withing the digital in-market space and supported teams in launching lifestyle campaigns focused on new vehicle releases.

Career

Ferris State University

Bachelors of Science, Advertising