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Mabel Oza

Mabel Oza

SAS Analyst

IRI Worldwide

SAS Analyst at SymphonyIRI Group


IRI Worldwide

SAS Analyst

- Uses decision tree learning algorithms to help retailers find the best assortment of items to include in a category

- Translates project managers’ needs and business requirements to effective and sustainable technical solutions

- Designs tools and processes that help users easily transfer and interpret data from different systems

- Creates template SAS programs that allows SAS analysts to perform complex procedures for different clients with different circumstances quickly and efficiently

- Streamlined the process of finding category name changes and splits from a week to a day

- Prepared a rule system that helped our retailer and manufacturing clients collaborate on item assortment decisions and saved my team 20 days of work

Career medium 03
Career medium 03


Pricing Analyst

- Strives to exceed Walgreen’s revenue and profit goals by pricing consumable categories competitively

- Prices consumable categories on a portfolio level by leveraging the categories’ priorities towards competitor prices, size parity relationships, national brand/private brand relationships, and price elasticity

- Measures a categories’ success by comparing their fiscal goals to their current status, evaluating their balance between advertising and regular sales, and examining their price indexes in each distribution channel

- Helped transition the department from an item level pricing system to a portfolio level pricing system by creating supporting tools


Gotham Direct

Media Coordinator

- Delivered optimal results to our clients’, NYU and Chase, by actively researching, presenting, and evaluating our marketing campaigns

- Decreased SEM campaigns' cost-per-conversion and increased conversion rate by actively analyzing campaign results

- Doubled Chase United/Continental’s daily click volume within a quarter

- Increased the NYU Bookstore's brand engagement by driving in 4,333 fans, and 833 SMS members within 8 months by implementing an intensive mobile marketing campaign

- Improved our clients’ engagement and provided them with deeper insights on managing their business by implementing and analyzing mobile campaigns

- Created pitch decks for potential new clients by finding opportunities in their current campaigns, understanding the target market, researching solutions, and presenting them to upper management

Career medium 03
Career medium 04

Active Transportation Alliance

Event Marketing Intern

- Researched potential sponsors for our Walk and Roll program

- Notified media outlets in the Illinois, Wisconsin, Indiana, and Michigan about MB Financial Bank’s Bike the Drive

- Solicited tent spaces at our post-festival event to over 100 Chicagoland bicycle clubs and teams

- Improvised solutions for the First Aid and Reunion team during MB Financial Bank Bike the Drive

- Created sponsorship books that encapsulated MB Financial Bank Bike the Drive


University of Illinois at Chicago & NorthShore Evanston Hospital

Product Research Intern

- Researched EMR systems in the Health Care industry, medication errors in the distribution and administration process, the MIPPA Act, the Joint Commission evaluation criteria to evaluate Evanston Hospital's current position

- Interviewed nurses, doctors, techs, administrators and engineers on their perspective on Patient Safety

- Used an Activity, Environment, Interaction, Object, and User table to further understand each sub problem and persona

- Conducted a "Sticky Manifesto" to create opportunities for each problem

Career medium 06
Career medium 06

Collegiate Entrepreneur Organization (CEO)


- Supported student entrepreneurs in consulting them on basic business functions

- Promoted entrepreneurship among Chicago community members, as well as, high school students



Public Relations Intern

- Created a database on blogger that write about the layoffs in the legal industry, law school, and technology trends

- Contacted different newspapers and magazines on media kit submission guidelines

- Researched popular trends in the legal industry through blogs, news articles, and forums

Career medium 06
Career medium 06

GM & EdVenture Partners Marketing

Team Coordinator/ Project Manager Intern

- Developed a national marketing campaign to get students and recent graduates to sign up for the GM&U program, target GM cars towards young adults, and alter the public perception of GM

- Strategized with the P.R., Campaign Strategy, Advertising, Finance, Research and Social Media/SEO departments

- Created presentation materials using Adobe Photoshop CS3 and Power Point

- Empowered 25 of my team members to reach their personal and team’s goals

- Established priorities and set objectives for multiple departments to ensure the successful planning of the campaign


Nutritional Institute

Social Media Marketing Intern

- Researched popular trends in the health foods industry using Google Analytics, insight, and adwords, chat room discussions, and other health and fitness driven media

- Created a SEO guidebook for developing the website and produced a radio show advertisement

- Designed an appealing package for the Nutritional Institute's new product, Green Latte

Career medium 06
Career medium 01

US Small Business Administration

Junior Consultant Intern

- Conducted an industry analysis for the MRO airline industry, and federal government contracting sector

- Created and implemented a survey for Karios Worldwide Consulting Group's clients

- Analyzed the client's financials and assessed ways to allocate resources and minimize expenses

- Developed a training program to familiarize consultants to different projects


New York University

SAS Data Mining

University of Illinois at Chicago

Bachelor of Science, Marketing