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M. Valentina Escobar-Gonzalez, MBA

M. Valentina Escobar-Gonzalez, MBA

Founder & Bilingual Engagement Marketing Consultant

Beyond Engagement (s.p.)

Johnson City, Tennessee Area, us

Hi there! I'm Valentina. Within a few minutes of meeting me you'll figure out that I am LOVE helping others understand/use Social Media for their businesses or nonprofit organization. Read more about my Journey from Florida to Northeast Tennessee & about Social Media Marketing below: I'm a young professional originally fro...


Beyond Engagement (s.p.)

Founder & Bilingual Engagement Marketing Consultant

I'm a consultant who teaches clients or as a community manager for clients. I'm considered the voice of the company to external channels (social media) and the voice of the customers to the client. I set up Facebook, Twitter, LinkedIn, Instagram Profiles, their information, strategies for effective communication with customers/audiences, and provide ongoing support/budget friendly tools for clients. I even manage the social media accounts to clients. I also teach these strategies to clients for their employees or groups who prefer to personally manage it themselves.

More in details services include:

Social Media Marketing (*Social Selling*)– Execute marketing services with clients looking to push engage and build brand visibility their customers using social media. Establish benchmarks for metrics and develop a reporting schedule including recommendations. (experience with Facebook Power Editor to create targeted ads & LinkedIn Sponsored Ads)

Interactive Marketing - Lead the management of Social Marketing strategies across all platforms (Facebook, Google+, Twitter, LinkedIn, blogs, YouTube, Flickr and more), and recommend tools for Viral and Mobile Marketing strategy. Author blog posts, articles, videos to creatively communicate services

Business Development – Cooperate in Business Development initiatives, including the creation business solutions for target markets, including client proposals, presentations, etc. Conduct Market Research to identify potential sponsors

Public Relations - Assist with public relations initiatives, including Publicity strategies (drafting of press releases) and Event Marketing initiatives (community service events)

Strategic Networking –Establish, build, and strengthen the relationships with those in network through Chamber of Commerce activities, Nonprofits events, and participation with Educational Institutions.

Public Speaking to educational institutions, clubs, and professional organizations

Hispanic Marketing Campaigns