September 2004 — July 2007
Lead account role working with internal clients to develop and promote dynamic content areas including Issues and Elections, AARP International, Leadership and various special projects and promotions of the AARP.org site via traditional and developing social media. Worked with internal communications team to develop, program and promote initiatives including the book, "50+- Igniting a Revolution". Online collateral included interviews, feature articles, podcasts, community and newsletters.
Developed professional conference sites for Diversity and Aging and AARP International (ex. Reinventing Retirement Asia). Writing and editing related newsletters. Long-term project development and promotion including: The Voters Guides, Ad Guide, Careers, and Employer Resource Center. Promoted and edited Money and Work, Radio, International, Leadership and other parts of the organization's external website. Served as client point of contact for Media metrics and reporting (Webtrends).