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Lydia Herrera

Lydia Herrera

Marketing & Communications Intern


Marketing & Communications Intern at Digby






Marketing & Communications Intern

Track and release weekly website analytics
Write thought leadership content for Digby's Mobile Retail Blog
Qualify top industry bloggers for writing opportunities
Assist in internal and external event planning
Manage social media efforts via Facebook, Twitter, LinkedIn and Crunchbase
Develop a deep understanding of location-based mobile marketing

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Kimberly Strenk Public Relations

Public Relations Intern

Monitored industry trends and compile research for monthly competitive analysis
Qualified top industry bloggers and draft email pitches for 7 publications
Managed social media efforts for one company client daily (FB, Twitter, Pinterest)
Created and manage media and blog lists for two clients
Designed 18 press kit layouts for client's product launch using InDesign
Achieved an understanding of eco-retail space


The Social News Network

Social Media Editor

A national social media driven publication managed by undergraduate students
Aggregate and publish sports, entertainment and hard news across four social media platforms
-(FB, Twitter, Tumblr, Pinterest)
Track analytics for three channels over a four-week period

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University of Texas at Austin Sanger Learning Center

Peer Academic Coach

Met with students weekly to provide aid in academic matters and teach study techniques

Austin Monthly Magazine

Editorial Intern

Updated and wrote 20-25 event blurbs weekly
Fact checked articles for Style, Music and Food sections

McCombs School of Business

Student Worker

The Daily Texan

General Reporter

Reported and produced weekly news articles over UT and the Austin community.

Popular Hispanics Magazine


The University of Texas at Austin

Bachelors of Journalism, Multimedia Journalism