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Lydia Drakeford

Lydia Drakeford

Programmatic Media Analyst

Omnicom Media Group

Charlotte, North Carolina Area, us

Reaching audiences and executing digital goals with the use technology is both a challenge and a resource that is changing the landscape of the marketing industry. Programmatic advertising has grown exponentially in digital marketing budgets for the simple fact that it enables brands to more precisely and efficiently target t...

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Omnicom Media Group

Programmatic Media Analyst

- Responsible for managing client relationships, monitoring campaign performance, as well as managing data to deliver campaign insights.
-Managing client campaigns including: strategy development, project management, report delivery, and client communication.
-Mastering media buying-related technologies, including DSPs, DMPs, and 3rd party ad servers.
-Collaborating with vendors and internal teams to develop a deep understanding of the capabilities and limits of the technologies used at OMG.