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Lura Anyanwu

Lura Anyanwu

Assistant Account Executive

Weber Shandwick

Chicgao, Other

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Weber Shandwick

Assistant Account Executive

I currently work on the Nestle Pizza and Milk account teams. On these teams, I did the following:
•Created content for Jack’s Pizza’s Facebook page to help engage over 114K+ fans. Popular posts include Jack’s Father’s Day with almost 200 shares and over 2.7K likes.
•Assisted in the development and execution for Twitter Chats and ad activations for both of Katie Couric’s Milk Mustache ads, including the creation of #ToastToMom.
•Identified and engaged with Milk Mustache fans in the Engagement Epicenter for Twitter, Instagram and Pinterest.
•Drafted client ready emails and memos for my teams to recap weekly activities and to update on activation status.
•Drafted pitch materials to reach out to media to gain media coverage for new products.
•Worked with bloggers to build relationships and to create brand representatives for both Milk PEP and Nestle Pizza.
•Coordinated breakfast deliveries for June Dairy Month and worked with the vendor to secure product.
•Trained three new interns on responsibilities and helped to onboard them onto the accounts.
•Worked with New Business to help create media audits for potential clients.

Career medium 01
Career
Career medium 03

Williams Youth Services

Assistant Business Manager

While at Chatham Academy, I helped to regulate the school office. I implemented time management systems to help with an obvious issue with office productivity. I worked to build the confidence teaching staff's confidence in the office staff.

While motivating and managing with the other young office staff productivity increased threefold. Moreover, time management improved among all office.

Career

Saint Cru

Fashion Public Relations Coordinator

As an intern with Saint Cru, I have had the opportunity to work in multiple departments. I mainly conduct research to media outlets and try to establish relationships with them on behalf of Saint Cru. I also create press releases about upcoming events, including fashion shows and pop-up shops. I have assisted in fashion show production and coordination.

Career medium 01
Career

Edelman

Consumer Affairs Intern

OLSON

Corporate Affairs Intern

Career medium 03

Zapwater Communications

Intern

•Pitched stories and events to media, write press materials and generate media coverage for clients.
•Monitored and managed social media for clients.
•Maintained clip books and media trackers for clients as well as monitor media coverage.
•Created media lists and developed relationships with media contacts.
•Prepared media kits, media lists and merchandised materials for clients to distribute for media outlets.
•Assisted with other office needs such as coordinating Holiday gifts, ordering publications, etc.

Career

TOPSHOP TOPMAN

Administration - Cash Office

I trained all levels in staff in till operations. Worked with the team to open and close the store to prepare for business. Worked to appease irate customers on returns, phone order issues and correct any other issues that come from the sales floor. I helped to maintain the operation of all tills and credit card machines.

Career medium 03
Career
Career medium 01

Turner Broadcasting

Branding Intern

•Supported my manager with the development of fan community and online outreach.
•Performed consumer research and analyze reports.
•Conducted in brainstorming sessions for DVD sales and brand partnership ideas and created new branding merchandise to expand brand name.
•Responsible for administrative duties for entire branding team.

Career

Spelman College

Bachelor of Arts, Economics

University School of Milwaukee