Assistant Account Executive
April 2013 — Present
I currently work on the Nestle Pizza and Milk account teams. On these teams, I did the following:
•Created content for Jack’s Pizza’s Facebook page to help engage over 114K+ fans. Popular posts include Jack’s Father’s Day with almost 200 shares and over 2.7K likes.
•Assisted in the development and execution for Twitter Chats and ad activations for both of Katie Couric’s Milk Mustache ads, including the creation of #ToastToMom.
•Identified and engaged with Milk Mustache fans in the Engagement Epicenter for Twitter, Instagram and Pinterest.
•Drafted client ready emails and memos for my teams to recap weekly activities and to update on activation status.
•Drafted pitch materials to reach out to media to gain media coverage for new products.
•Worked with bloggers to build relationships and to create brand representatives for both Milk PEP and Nestle Pizza.
•Coordinated breakfast deliveries for June Dairy Month and worked with the vendor to secure product.
•Trained three new interns on responsibilities and helped to onboard them onto the accounts.
•Worked with New Business to help create media audits for potential clients.