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Łukasz Woźniak

Łukasz Woźniak

Lipton Brand Manager



Lipton Brand Manager at Unilever



Lipton Brand Manager

• Managing no 1 tea brand in Poland
• Building, implementing and executing marketing activity plans
• Full 360 activation implementations(eg. Lipton plays with WOŚP)
• TVC creation
• Media planning
• NPD process (Brand Building perspective)
• Monitoring brand’s performance (sales, market share, media) and implementing improvement plans
• Preparing competitive and price analysis
• Implementing price strategy
• Managing P&L, building Business Cases
• Budget Management
• Agreements negotiation
• Sponsorship
• Cooperation with other departments (sales, planning, trade marketing, category management, supply chain, legal and finance)

Career medium 01
Career medium 02


Sales Development Junior Manager

• Project Leader for polish branch in a global project
• Managing a team
• Work in cross cultural, international teams
• Implementation of innovations
• Managing a project involving managing nine categories and sixteen brands, merchandising, logistics and variable pay systems.
• Cooperation with sales representatives and regional managers
• Briefing, negotiating and further managing and cooperation with Business Process Outsourcing agencies
• Analysis of Key Account Managers performance connected to the project and forming recommendations
• Taking part in creation of new reporting tools
• Recruitment of new team members



Management Trainee in Sales Department

• Managing a cross-departamental project involving shelf management
• Analysis of market situation and forming recommendations
• Team member of Tesco Customer Care Team
• Contact with customers – Tesco and Carrefour Category Management Departments (Space planning)
• Order estiamations for KAMs

Career medium 05


Trainee in Audit Department

• Help at preparation of annual financial statements
• Team work
• Contact with customer – obtaining files and clarifying inaccuracies

Infovide Matrix S.A.

Junior Consultant

• Help with project regarding Infomation Security Systems for KRUS
• Translation of documents for European Central Bank
• Creating and managing databases

Akademia Ekonomiczna w Poznaniu

Master of Economics, International Business

The University of Lethbridge