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Luis Barraza

Luis Barraza

Region Country Manager

Monster Energy

Costa Rica, cr

• Capability to accelerate strategy implementation by integrating stakeholders, developing and executing lean / scalable initiatives to optimize success rate. •Resourceful manager with expertise in Strategic Business Development, Project Management, Sales, Trade-Marketing & Marketing. •Ability to integrate multidisciplinary ...

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Monster Energy

Region Country Manager

• Market territory responsability includes Panama, Costa Rica, Nicaragua, El Salvador, Honduras, Guatemala & Belize.
• P&L and portfolio optimization responsibility for 8 different operations
• Manage distributors to assure all functional areas alignment with Monster’s RTM strategy to achieve optimal market conditions.
• Introduced an inventory management process to assure topline visibility and growth.
• Developed a situational analysis for all countries including economic & political outlook, competitive landscape, consumer drivers and benchmarked distributors capabilities to effectively determine “where to play & how to win” in the market place.
• Responsible to further develop the organizational structure in the region.
• Leading the Brand Building and trade marketing plans per country for 2015 implementation.