May 2015 — Present
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I like to tell people that I've focused my professional career on proving my parents wrong for every time they told me, “I was never going to find a job that allowed me to sit on Facebook all day,” but that’s only partly true.
As my first "big-girl job," Sheehy is where I was finally able to turn passion into profession. As the full-service marketing and advertising agency's first solely digital employee I wore many hats handling social media management, digital strategy development, web design, digital media buying, blog writing, email marketing and SEO implementation. This allowed me to understand the importance of different digital marketing facets working together for a brand or campaign.
To put it simply this third party logistics company just wasn't ready for a full fledged digital marketing plan like I was tasked with providing, but you even have to be thankful for your worst internships. My time at VASCOR taught me that while I may be out of school I should never stop learning. In this case it was about marketing tactics for an industry I knew little about. It also taught me I was much more capable than i thought, and even at 22 I could research and create a digital marketing plan for a company and present it to the CEO and President. And while they didn't implement the full scope of work I introduced, it's still awesome to see them using some.
At Bluetique I continued to develop my skills as a social media marketer. On top of creating and implementing social media strategy for 9 separate retail locations, I learned the importance implementing holistic marketing and branding goals and standards throughout all projects.
Thanks to what many call the "Bourbon Renaissance," Kentucky bourbon has become the new "hip" liquor of choice (those of us from the Bluegrass State never realized it wasn't hip). My semester spent with the Kentucky Distillers' Association/Kentucky Bourbon Trail was a fun one to say the least, I had the opportunity to be a part of the planning and execution of so many events and meet so many interesting people. But most importantly the he KDA/Bourbon Trail taught me the power of humanizing your brand to create advocates and loyalist by harnessing community management through social media.
Sometimes being the intern has its perks, because as the "youngster" I was instantly tasked with managing and developing social strategy for the agencies various clients. I will always be thankful for Brand, because it's where I realized what I wanted to do with the rest of my life.
Integrated Strategic Communications with a focus in Public Relations. Talk about a mouthful- right? To be completely honest, I chose my major because a high school teach once told me "I'd be great at Public Relations," so I gave it a shot. Considering school was never really my "thing," I was in awe after my first ISC class. For the first time I could see the link between what I wanted to do for the rest of my life and what I was being taught (because who is ever going to use the Pythagorean Theorem in the real world?).