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Louise Flynn

Louise Flynn

Senior Manager, Marketing APAC

Paessler AG

Brisbane, Australia

- 15 years in Traditional and Online marketing - B2B ICT expert - Marketing automation, Online marketing and Social media marketing experience ICT Demand Generation, Content and Community Marketing Expert for Asia Pacific (APAC) region. My combination of skills in B2B demand generation marketing, content marketing and s...

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Paessler AG

Senior Manager, Marketing APAC

- Global Software vendor with high paced 30-45 day sales cycle. Strong balance of direct marketing and channel building.
- Senior Field Marketing and Corporate Communications Manager for APAC, 12-15 markets with current sales including AU/NZ, CN, HK, SG and MY
- Lead writer and creator for global demand and partner marketing campaigns
- Plan and execute local marketing programs / activities to in order to grow revenue. 30-40% of a moderate based growth achieved and expected to me maintained
- Market Entry Strategy, Market Growth Strategy, Sales Funnel Analysis, Campaign design (automation and processes), Lead mapping, Copywriting, Reporting
- Support on global marketing programs as part of the corporate marketing team - fortnightly Technical Information Newsletter (Pulse), scalable global Marketing Program (Scale), whitepapers, blogs, updated copy prompts within PRTG software
- Use of CMS (proprietary), CRM (Salesforce)

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