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Lorraine Shearing

Lorraine Shearing

Lead - Corporate Content Marketing

Accenture

Chicago, IL

An integrated marketing strategist, I create strong experiences across channels to build brand awareness and drive knowledge, consideration and preference among target audiences. I have 23 years of experience with global business-to-business professional services marketing, focusing for the last 17 years on digital marketing....

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Accenture

Lead - Corporate Content Marketing

I direct corporate content marketing, shaping and coordinating Accenture's content marketing strategy across recruitment marketing, inclusion and diversity and corporate citizenship.

I am also the lead for Accenture's Chicago Marketing & Communications Community, driving engagement across the more than 100 professionals located in Chicago.

Intriguing history and predictions for 2020. Mobile and social media huge factors.

How are brands using video for marketing? And what facts and stats do you need to know about video as a marketing tactic? See the infographic for success stories and research about marketing video.

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