Senior Digital Strategy Lead
April 2017 — September 2014
Developed digital cloud marketing campaigns with buyer journeys and user-centered content narratives that met the buyer at every stage of the journey. Beat KPI benchmarks (leads, email opens/CTR, chat and sales).
" Digital campaign became the company model for using design thinking and data to improve content, media and page layouts.
" Leadership requested I speak to the enterprise content and digital teams to enable non-data natives on how to interpret most significant data and turn those insights into actions
" Won IBM NWOM Transformation Award and A/B testing contest.