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London Glendenning

London Glendenning

San Diego, CA

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LocationSmart

Marketing Associate

As LocationSmart's Marketing Associate, I manage company social media, marketing and PR efforts to develop brand and business development strategies that meet the objectives and identity of the company.

Social Media:
- Develop and launch an effective social media strategy
- Manage all social media outlets to post consistently and in alignment with our core brand identity
- Proactively engage and interact with followers and prospective customers
- Increase and track following

Marketing:
- Develop and rebrand marketing collateral, tradeshow materials and sales and marketing presentations Write product documentation for developers, partners and ongoing communications
- Assist in coordination of events, speaking opportunities and trade shows; including webinars
- Assist in lead generation activities and sales support activities to boost sales

PR:
- Craft press releases and award submissions, maintain marketing calendar
- Develop key messages for all audiences to communicate our core brand identity
- Build and maintain strong relationships with internal and external key stakeholders to ensure proper messaging of company beliefs and service offerings
- Foster relationships with industry analysts, marketing partners, and key industry media

Career

UC San Diego

BA, Communication