Levo Your Brand
November 20 • 6:30 - 8:30pm
Levo Your Brand
Want to strengthen your network? Create your 60-second elevator pitch? Looking to learn how to market your personal and professional brand? Whether you’re starting your own business, are an entrepreneur in a large organization or just trying to find your professional voice, developing your “brand” is vital for long-term success.
Please join Levo League and General Assembly as we host a panel of successful entrepreneurs who are breaking down barriers and building brand empires in Boston. These powerhouse ladies are successful business owners, bloggers and change makers within their companies and industries—and they are here to offer their wisdom and answer your questions!
Don't miss an evening of networking and inspiration!
Thursday, November 20th 6:30-8:30
General Assembly Boston
51 Melcher St, Boston, MA 02210
Melanie Cohn-- Founder of Young Women in Digital, Digital Marketing Supervisor at GYK Antler
Melanie Cohn currently works at GYK Antler, a full service marketing agency in Boston, MA, as a Digital Marketing Manager. There, she leads social and consumer engagement strategies for clients such as Sweet Baby Ray’s BBQ Sauce, Barbara’s (Puffins), Breville, Boston Harbor Cruises, United Bank and Wagamama restaurant. Melanie dives deep into community management, social media campaign development, blogger relations and digital strategy. Melanie is also the Founder of Young Women in Digital, a Boston-based networking group of over 600 young marketing professionals. YWD hosts creative and pressure-free events and classes for professionals to mix and mingle, gain digital skills and hear from top speakers in the digital marketing world. Melanie was awarded as a Bostinno 50 on Fire nominee in 2013 in the marketing and advertising category among top marketers in Boston.
Kelly Brabants—CEO & Designer for Booty by Brabants
Booty by Brabants is a fitness and lifestyle brand inspired by the Brazilian booty. Founder Kelly Brabants is a trained dancer who worked professionally in NYC and LA before moving back to her hometown of Boston to create the Booty by Brabants brand. Kelly’s vibrant energy and Brazilian roots are reflected in her teaching style and fashion line where the booty is at the heart of all movements. BBB's mission is to inspire confidence and empower women to feel sexy both in the gym and out on the town.
Booty by Brabants classes are designed to provide a high-intensity, cardio-based, booty-shaping workout within a 60 minute time-frame. Now a weekly routine for women in the Boston area, the distinctive heart pumping and high energy movements are designed to ignite the core, booty, legs and arms. Infused by Brazilian and classical dance moves, the class strikes a perfect blend of fitness and fun.
Booty by Brabants leggings are high quality, textured leggings constructed with form fitting, breathable fabric. Seamless design gives incredible lift and support and leggings can be worn high or low waisted. Available in a brilliant array of colors and designed for hard work and play, you can feel confident in showcasing your best assets!
Stefanie Mnayarji-- CEO & Co-founder of Luxxie Boston
Stefanie is the Chief Executive Officer and Co-founder of Luxxie Boston LLC, a Boston based lingerie startup reinventing the slip for the unprecedented woman. Stefanie is a London School of Economics and Northeastern University trained economist. She left a career in quantitative finance to fill a void in the market for an alternative to shapewear. She wants to help women focus on reshaping the world, not their bodies. Streamlining the production process and collaborating with design houses, Stefanie has created a company focusing on function, comfort and luxury. Using her background in risk management and economics, Stefanie is heavily involved with the startup's financial forecasting, creative direction, social media, logistics and supply chain management.
Sarah Dussault—Author, YouTuber and Blogger at SarahFit.com
Sarah Dussault is one of YouTube’s most viewed fitness guru’s of all time with over 120 million views and 180K subscribers to date. As a full time fitness YouTuber and blogger at SarahFit.com, Dussault keeps busy traveling across the country shooting fitness videos and checking out the hottest fitness trends. An ACSM certified personal trainer, she is also a graduate of the Institute of Integrated Nutrition and consults as a health coach on the side. She teaches in Boston at Barry’s Bootcamp and Burn Fitness Studios.
In 2012 she was named by Mashable, Teen Vogue and FabFitFun as one of the top 10 YouTube Fitness Gurus to follow. She has appeared in Women’s Health, Men’s Health, Glamour, Shape.com, FitnessMagazine.com and Teen Vogue. She released her first book, “Get Skinny Again” in December 2013 which was featured on The Today Show. Check out Sarah’s YouTube channel at YouTube.com/SarahFit and follow her on twitter @SarahDussault.
Allie Lochiatto - Founder and Editor-in-Chief, Allie Wears; Consultant, Slalom Consulting
Allie is the Founder and Editor-in-Chief of Allie Wears (www.alliewears.com), which was recently named Boston's Best Fashion Blog in 2014 by WGBH's Boston A-List awards. Besides managing her style blog, Allie consults full-time for Slalom Consulting with expertise in business analysis and web development and was recently signed as a model for Maggie Inc., Boston's top modeling agency. She is a featured blogger with Lucky Magazine, Teen Vogue, and AOL StyleList with recent features including Cosmopolitan, Teen Vogue, Rue La La, Vanity Fair, Reebok, and The New York Times. She has worked with fashion-forward brands such as Calypso St. Barth, Rebecca Minkoff, New Balance, and Skechers and has had the opportunity to host styling events at H&M, Free People, Cynthia Rowley, and Lord and Taylor. Through her experience turning her fashion hobby into a breadwinning blog, Allie knows what it takes to build a brand, market a blog successfully, and build positive brand-building relationships in a competitive industry like fashion.
Through Allie Wears, she strives to inspire her readers to be creative when it comes to fashion and that confidence is the key accessory to any outfit. Allie's view of personal branding is much the same as her take on personal style: "Styles change, trends come and go, but what makes you stand out from the rest is wearing what you want, when you want to. I don’t follow any rules in fashion and love taking chances. Life is more fun that way, no? But before you wear anything, buy a big box of confidence, because confidence carries an outfit more than you know."