SELLING ONLINE: TAKING YOUR CRAFT TO THE NEXT LEVEL
April 20 • 7 - 9pm
This is an exclusive event for #LocalLevoATL Members. Our Partner General Assembly will waive the registration fee for our members. You must RSVP below.
About This Workshop
With the introduction of e-commerce to the everyday consumer, buying habits have evolved to rely on an effortless browsing and purchasing experience. Consequently, this has created a new, competitive market for sellers to have the best prices, shipping costs, and promotions, while balancing their margin and profits; often making it difficult for new business owners and crafters to jump into the marketplace.
When people are interested in selling their products online, they are often met with several questions: What price should I sell my goods for to stay competitive and earn a profit? What do I charge for shipping? As a small business owner or crafter, how can I compete with Amazon Prime or other larger companies that can float those costs? How do I reach new customers and have time to develop new ideas and products?
This workshop will cover tips to approach selling your products online that will allow you to develop your brand and products while creating a pricing structure that will allow you to successfully work with e-commerce marketplaces, such as Etsy, Scoutmob, etc.
About the Instructor
Artist Manager, Scoutmob
In her current role as Artist Manager at Scoutmob, Lindsey supervises and manages relationships with more than 1,000 independent makers across the U.S. While advising makers on pricing, logistics, and quality on an e-commerce platform are some of Lindsey’s main responsibilities; the interaction with people in the achievement of their goals is what drives her. Additionally, Lindsey has helped develop a backend system that manages order fulfillment, inventory, and performance evaluations for each maker.
How to evaluate your craft/goods in a growing market.
How to successfully price and ship products to stay profitable and scalable. How to manage relationships with e-commerce marketplaces.General tips/best practices for managing an online business.
About our Parnter:
General Assembly transforms thinkers into creators through education and opportunities in technology, business, and design.
Additional Details: Parking is free at General Assembly (Ponce City Market)
Plans change. We get it. But if you can't make it to this workshop, please email us at least 7 days before the scheduled event date.